Apple is taking a bruising in Washington D.C. as lobbying effort has yet to ripen

“Apple is taking a bruising in Washington, and insiders say there’s a reason: It’s the one place in the world where the company hasn’t built its brand,” David Saleh Rauf and Jonathan Allen write for Politico.

“In the first three months of this year, Google and Microsoft spent a little more than $7 million on lobbying and related federal activities combined,” Rauf and Allen write. “Apple spent $500,000 — even less than it spent the year before… Unlike Facebook, Google and Microsoft, Apple has no political action committee. And while Google and Microsoft have aggressive news media operations in Washington, Apple doesn’t. That standoffish approach to D.C. may have worked fine in the Steve Jobs era, but the charismatic leader’s death last year left Apple without its reality distortion field.”

Rauf and Allen write, “The company’s attitude toward D.C. — described by critics as ‘don’t bother us’ — has left it without many inside-the-Beltway friends. And that means Apple is mostly on its own when the Justice Department goes after it on e-books, when members of Congress attack it over its overseas tax avoidance or when an alphabet soup of regulators examine its business practices. ‘I never once had a meeting with anybody representing Apple,’ said Jeff Miller, who served as a senior aide on the Senate Judiciary Committee’s Antitrust Subcommittee for eight years. ‘There have been other tech companies who chose not to engage in Washington, and for the most part that strategy did not benefit them.'”

Read more in the full article here.

MacDailyNews Take: Translation: Grease those greedy D.C. palms and life will get easier for you, Apple.

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  1. I figured this was one area where Cook was guaranteed to be an improvement over Steve. I hoped he would be the right man to recognize Apple’s new place atop the world and expand their operations in DC accordingly. His failure to identify and correct such an important problem is a disappointment.

    1. “His failure to identify and correct such an important problem is a disappointment.”

      Apple can’t correct the problem, which is massive, legalized bribery (“political donations”).

      To correct this, Apple can only shoot their integrity in the head and “play along” like all the other multi-national, multi-billion dollar companies.

  2. These leeches in Washington are supposed to represent us – instead the slime bags are ALL on the take -right & left.

    Vote them ALL out this year.

  3. This is disgusting. How can anyone read this article and say this is the way things should be? Why do we accept these corrupt practices? Apple’s got the right idea: leave them alone until they do something that’s truly illegal. Otherwise, go screw yourselves. No one should have to bribe Washington insiders just so they can avoid unwarranted attacks. I’m getting ill now…

  4. As far as I am concerned I am totally embarrassed as an American for the bull **** that is going on. Where would this country be right now without the innovations pioneered by Apple. The government is greedy and has no concept of reality in the technological world we live in.

    I only wish that Tim would run for president. At this juncture, there are no viable candidates that do not have a hidden agenda. We are in a very sad state of affairs in America where technology innovation and even free speech is no longer a cornerstone of our rights

    I only wish Steve Jobs (if he was alive) or Tim

    1. Yeah, I can see a gay man from the Bay Area getting the nomination of either major party. Besides, as he is an Auburn fan I have to question his taste and judgement.

  5. DOJ is an oxymoron. Almost makes a body wish that the ice caps would melt just enough to put DC 10 feet below sea level, but that would drowned to many innocent people.

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