Asian Americans lead smartphone usage in the U.S.

In March 2012, a majority (50.4%) of U.S. mobile subscribers owned smartphones, up from 47.8 percent in December 2011, according to Nielsen, Mobile Insights.

Consumers purchasing new phones picked smartphones more often, and among smartphone owners Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.

Who makes up this growing group of smartphone owners in the U.S.? As of Q1 2012:

• 50.9 percent of female mobile subscribers carried smartphones in March 2012, compared to 50.1 percent for men.
• Looking at multiple smartphones are particularly popular among those ages 25 to 34: More than two out of three in this age group have a smartphone.
• Asian Americans lead smartphone adoption with 67.3 percent using a smartphone as their primary mobile handset.
• Almost three in five Hispanic mobile subscribers use smartphones, and a majority of African-Americans own smartphones

Nielsen: U.S. Smartphone Penetration by Ethnicity

Source: The Nielsen Company

MacDailyNews Take: 100% of brilliantphone users own iPhones.


  1. Come on you Caucasians, get a move on!

    And, while you’re at it, don’t settle, get a real iPhone!

    (Brought to you by Carl’s Jr.)

    1. I get the humor, but I compensate by giving Apple products as gifts for Graduation from HS, College, Weddings, Birthdays, etc. As an Apple stockholder I see it as an investment.

      As far as having kids, I see no shortage of kids of any race at the hospital where I work. The problem is distribution- those least able to pay for their kids seem to be having the bulk of them. Professional people of all races and ethnicities seem to have fewer and the poor seem to have them with abandon.

      If I remember correctly from College each more assimilated immigrant generation tends to have fewer kids. The same is true concerning education and income- more of both tends to mean fewer kids.

    1. I don’t have a problem with any migrant as long as they assimilate, love America first and become law abiding, productive citizens.

      As to illegal migration, plenty of anglos illegally migrated to Spanish America and before that to Native America. What if the Pilgrims and Jamestown settlers were rounded up and put in detention for seeking freedom and a new start. It’s really no different today for most migrants of whatever stripe.

  2. I am an illegal Allien in the US from somewhere in Africa , still undocumented and an apple fanboy.
    I have all apple products IPhone, iPad, 15 MacBook Pro, iMac 27 and many more

  3. How is this possible?
    “Apple was the top manufacturer of smartphone handsets, while Android was the top smartphone OS.”

    Doesn’t Apple by default with iOS have the top smartphone OS? I mean if they have the top smartphone how can they not have the top OS?

    1. Remember, Android is used by multiple manufacturers.

      That said, it’s my understanding that iPhones are the majority of smartphones sold by the 3 biggest US carriers. So either the remaining US carriers are bigger than I thought, or this anal-ist is talking anally.

  4. This story isn’t just a BAFF-er (Blame America First), it’s showing how those cauc”asian” males just don’t cut it anymore. I’ll bet $10 the author of this voted for Obama.

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