Beleaguered RIM guarantees BlackBerry 10 developers $10K per app; Jefferies says sell

“Research In Motion‘s (RIMM) BlackBerry World Conference continues for its second day today, and the company is promising $10,000 to developers,” Teresa Rivas reports for Barron’s.

“The company has been giving away prototypes to juice app development for the new phone, as many prefer to create software for Apple‘s (AAPL) and Google‘s (GOOG) Android products,” Rivas reports. “Now, it is directly addressing the concern that it doesn’t have the market share to be profitable to developers, guaranteeing that any approved apps submitted to its App World store before the launch of the new BlackBerry 10 will earn at least $10,000 in their first year.”

Rivas reports, “Still, analysts have been largely skeptical of the company’s prospects since the start of the conference. Out this morning is a note from Jefferies analyst Peter Misek: ‘The BB10 alpha handsets look rough despite being only ~5 months from launch, offer little differentiation, and the focus on BB10 will collapse BB7 sales for the next two Qs… Preliminary views of the handsets and comments from RIM indicate that the hardware is “pokey,” battery life is poor, and the software is rough/ incomplete. RIM has stated that the launch version will be improved, but there are only ~5 months left and competitors have spent years refining their OSs after their initial launches. BB10 presentation demos show a UI that resembles a combination of Windows tiles and Web OS.'”

Read more in the full article here.

MacDailyNews Take: Bribing ribbon makers to keep producing cartridges isn’t going to save the typewriter business.

Related articles:
Beleaguered RIM shares tank further as CEO hit with tepid response to Blackberry 10 – May 1, 2012
Apple takes lion’s share of mobile profits; Samsung unit sales estimates cloud market share picture – May 1, 2012
Beleaguered RIM confirms responsibility for ‘Wake Up’ mock protest at Apple Store Sydney – May 1, 2012
Beleaguered RIM said to discuss hiring bank to weigh strategy options – April 16, 2012


  1. I just don’t understand who they think they are kidding? Nobody, devs, analysts, users, shareholders….seems to grasp that you can’t release unfinished stuff into today’s savvy market. WTF
    How come they’ve cornered the entire market of dumb?

    1. 1

      By the way, where can you buy typewriter ribbon. I’m beginning to run a bit low and need to do some market analysis and release a believable report!

  2. Yes, but when you have a BlackBerry, everyone KNOWS you mean business!

    Oh . . . okay . . . couldn’t type that with a straight face . . . picking myself off the floor now . . .

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