Why Apple’s television will sell even faster than the iPad

“This week, Apple CEO Tim Cook explained how each major product sells faster than the last,” Louis Bedigian reports for Benzinga. “‘We’ve now — through the last quarter, I should say, which is just two years after we shipped the initial iPad — we’ve sold 67 million,’ Cook said during Apple’s Tuesday conference call, as quoted by Macworld. ‘To put that in some context, it took us 24 years to sell that many Macs, and five years for that many iPods, and over three years for that many iPhones, and we were extremely happy with the trajectory on all of those products.'”

“Eric Jackson, the founder and managing member of Ironfire Capital (a long/short and corporate governance-focused investment firm), expects that trend to continue with Apple’s first television,” Bedigian reports. “‘We live in this kind of sped up world,” Jackson told Benzinga. “The user base is there for Apple. When new, complementary devices get introduced by the company, the pickup is so quick. I think iTV is going to be even faster than the iPad. It’s gonna be, potentially, a pretty phenomenal product launch next year.'”

Bedigian reports, “Jackson said that he expects Apple to release its first television during the early months of 2013. ‘I think it’ll be a big seismic shift in the world of TV,’ he said… Jackson estimates that the TV will be somewhere in the 40- or 50-inch range and cost between $1,000 and $2,000. ‘Probably closer to $2,000,’ he said. ‘But I wouldn’t rule them out pricing it closer to $1,000 because I think they see this in the same light that they viewed iPad, where they took an aggressive pricing approach and knew that they couldn’t be matched from a supplier cost perspective, and therefore knew that the other competitors would be killing themselves for the next five years trying to compete and losing money while they’re at it.’ But even if the TV is sold for $1,000, Jackson still believes that Apple will get great margins.”

Much more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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