“Anybody who tells you they know how many iPads Apple (AAPL) sold in the quarter that ended March 31 is either lying or privy to inside information,” Philip Elmer-DeWitt reports for Fortune.
“This increasingly important data point — the iPad accounted for 20% of Apple’s revenue in Q1, second only to the iPhone (53%) — is devilishly hard to predict, especially this quarter,” P.E.D. reports. “The new iPad had an impressive launch (3 million in 3 days) and an aggressive rollout (35 countries in two weeks), but racked up only a fortnight of sales before the quarter ended. Meanwhile, who knows how much iPad 2 purchases might have dwindled in advance of the new model or accelerated after the $100 price cut?”
P.E.D. reports, “Among the 28 Wall Street analysts we heard from, iPad sales estimates ran from a low of 9 million from Morgan Stanley’s Katy Huberty to a high of 14.47 million from Topeka’s Brian White — an unusually large range of nearly 5.5 million units. The average estimate from this group was 11.87 million, which would represent an increase of 153% over Q2 2011’s 4.69 million.”
Much more, including all of the analysts’ individual estimate, in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]