New iPad bloat could push average web page size to 5 MB; to wreak havoc on the web

D”id you look at your website on the new iPad yet? We have browsed quite a few sites already on that gorgeous 2048 by 1536 pixel display, and we can categorically state that the future has arrived,” Pingdom reports. “But whether that future is all bright remains to be seen.”

“Early signs seem to indicate that we’ll have to endure more bloat, with the possibility that the average size of a web page balloons to almost 5 MB from the 1.1 MB average today,” Pingdom reports. “Brad Frost claimed that the new iPad will ‘wreak havoc on the web’ in a recent blog post. It will do so because graphics have to be updated in order to really shine on the new display.”

Pingdom reports, “Apparently Apple has already started to dish out graphics with twice the resolution to anyone browsing in to using the new iPad. Jason Grigsby did some testing and found that the total size of the page increases from 502 kB to 2.13 MB when the retina version of images are loaded. That’s an increase of a whopping 324%!”

Read more in the full article here.


    1. Anyone remember in the late 1980’s when there were proponents on the web advocating that we all limit the length of our emails and not imbed photos in them or at least limit them to very small sizes? If these people had been successful in getting their wish, the internet would have stayed tiny and we would not have the incredible development we have seen.

  1. Best Practices web design has no problem factoring in the new iPad and its display of graphics. You don’t have to design a web page to take advantage of the retina display. That is a tech myth. Standard 72dpi works fine.

  2. Wow…shocking revelation. Higher res images require more bandwidth.

    Some would call this the natural evolution of the Internet. Forcing faster speeds, and a more robust backbone. I mean honestly, does the author prefer we stay in the old ASCII bulletin boards of the 90’s because they are leaner?

    1. Great in theory, but vector graphics on the web leave much to be desired.
      – There’s many different formats for vector graphics (Canvas, SVG, and the dreaded VML and Flash.)
      – Scattered support for these formats, especially on mobile devices.
      – Terrible performance in most browsers, especially when animating vector graphics.
      – Even things like CSS gradients and rounded corners have performance issues, especially when animating.

        1. I agree. It’s about time we stopped eating Latvia’s dust when comparing average internet speeds….

          Their national AVERAGE is 21 Mbps… here in the US, the national average is around 5-6 Mbps….

          Granted they are a smaller country and laying lines must be easier… but then again, they pay a lot less for their services… Here, the ISP’s just don’t care about upgrading lines….

  3. If we all still used computers with green text on black screens we could save lots of bandwidth.

    Moreover, if we still used horses we wouldn’t worry about $4 gasoline either.

    Bottom line–progress is a bitch.

    1. If we just dumped the internet completely we could solve all our bandwidth problems forever plus save the US postal service!

      Hell start up the Pony Express again and lets really get GREEN! lol

  4. I think someone is confused as what “bloat” means.
    I think the word you are looking for is “quality”

    Bloat would be those annoying Flash ads that are unwanted, contain unreliable code, look terrible, and add, well, bloat.

    IPads are here to save us from all that Flash bloat.

  5. I use AT&T’s (blah, cough, choke) 4GLTE MiFi device and since switching to the new iPad my data use hasn’t change much at all. I’m still nowhere near my 5GB limit and I’m always on the thing throughout the day. So I duno.

    I’m primarily on tech sites like Arstechnica, this one, and many others. though and standard business news sites.

  6. So let’s stick to standard definition streaming too and low fidelity music files.
    This argument is like saying 8 mpx cameras take more hard drive space so let’s stick to 3.

    How about beefing up bandwidth, storage for the benefit of the seamless user experience rather than compromising on the latter for the sake of staying back in the 20 th century.

  7. Good! As a prepress operator, maybe I will see slightly better images coming from those designers that think it is ok to pull graphics off of web pages to use in a printed pieces.

    1. I feel your pain! I used to be a prepress and scanner operator, back when a 1Mp digital camera was quite the deal. Imagine what a heavily JPEG’d image looked like reproduced at A5! Oh, the artefacting…

  8. Brad Frost claimed that the new iPad will ‘wreak havoc on the web’ in a recent blog post. It will do so because graphics have to be updated in order to really shine on the new display.

    AHEM! Not if you use Scalable Vector Graphics! (SVG). Hello!

    Meanwhile, we already know the fate of BLOATED websites. It’s called the ‘’ Effect. I can still hear the screams…

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