“Thirty-four percent of teens living in the U.S. own an iPhone, and 40 percent of those who don’t are expecting to buy one in the next six months,” John Paczkowski reports for AllThingsD.
“This according to Piper Jaffray’s 23rd semiannual survey of 5,600 American teenagers, which finds continued, rising interest for the device in the high-school demographic,” Paczkowski reports. “The percentage of teens who own an iPhone rose to 34 percent from 23 percent in fall 2011, and 17 percent in spring 2011. Meanwhile, the percentage of those who hope to own one rose from 38 percent and 37 percent during the same time periods.”
Paczkowski reports, “Thirty-four percent of the teens Piper surveyed said they already own a tablet, up from 29 percent from fall 2011. Of those, 70 percent had iPads, 19 percent some model of Android tablet and 11 percent a Kindle Fire. Among teens who don’t yet own tablets, 19 percent said they planned to buy one in the next six months, with 80 percent of that group saying they planned to buy an iPad.”
Read more in the full article here.
MacDailyNews Take: As we’ve been saying for quite some time now: iPad is the next iPod. For all who hope to enter not named Apple: Bloodbath.
As we’ve written before, as recently as this past Saturday:
Apple continues to dominate in not just profit share, but also market share in the portable media player market… As with iPods, there are no third-parties (carriers) inextricably tied to tablets. The carriers are not the primary means for selling tablets as they are for smartphones. Therefore there is no one to foist pretend iPads into the hands of the ignoranti they way carriers currently do with Android phones and soon will do with Windows Phones. The iPad market is just that: The iPad market, not the tablet market. The iPad is much more like the iPod than iPhone.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Related articles:
Bajarin: Apple looks to be ‘iPodding’ the tablet market – April 2, 2012
How Apple is cornering the market in mobile devices – March 26, 2012
Unless they are coerced otherwise to buy a Andread by Verizon and AT&T sales people.
The title is misleading.
It’s not that 80% or teens plan to buy an iPad within the next 6 months. It’s that:
1. 66% of teens do not own tablets;
2. of those, 19% plan to buy a tablet in the next 6 months;
3. of those, 80% plan to buy an iPad.
Therefore, it’s actually 80% of 19% of 66% of teens who plan to buy an iPad in the next 6months.
Correction: 40% of teens plan TO HAVE THEIR PARENTS buy them an iPhone, 80% an iPad. And theres the rub, isn’t it? A great many parents are either unable or unwilling to drop that kind of cash on a teen. I know I wouldn’t.
80% of 19% of 66% of teens plan to lobby their parents to buy them an iPad.
I.e. less than 10%
Come on tight ass
Very misleading title – as pointed out, the numbers are vastly off.