Beleaguered BlackBerry-maker RIM gives up on most consumer markets

“Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it will cede most consumer markets after failing to compete with flashier touch-screen phones such as Apple’s iPhone and models that run Google’s Android software,” Rob Gillies reports for The Associated Press. “Instead, RIM said it will return to its roots and focus on business customers.”

“RIM has had limited success trying to enter consumer markets in recent years, and RIM CEO Thorsten Heins said a turnaround required ‘substantial change,'” Gillies reports. “‘We plan to refocus on the enterprise business and capitalize on our leading position in this segment,’ Heins said.”

Gillies reports, “RIM has sought to expand its appeal to consumers, but it has had trouble because the phones aren’t perceived to be as sexy as its chief competitors. RIM has been counting on improvements with its forthcoming BlackBerry 10 system, but that has faced multiple delays. BlackBerrys also lag iPhones or Android phones when it comes to running third-party applications. For that reason, BlackBerrys are even losing ground in the business world, as employees demand iPhones or Android devices over BlackBerrys.”

Read more in the full article here.

MacDailyNews Take: By the time they figured out what hit them, they were already dead.

[Thanks to MacDailyNews Reader “Nicholas C.,” “Trey W.,” and “Brawndo Drinker” for the heads up.]

Related articles:
Beleaguered RIM misses badly on revenue, EPS, unit shipments; Former half-CEO Balsillie resigns; CTO, COO also out – March 29, 2012
Beleaguered RIM looking for developer to ‘create exciting iOS enterprise apps’ for Apple iPhone, iPad – March 22, 2012
Beleaguered RIM BlackBerry loses top spot to Apple’s iPhone in Canada – March 22, 2012
Beleaguered RIM names new CEO; half-CEOs step down amid struggle to answer Apple – January 22, 2012

21 Comments

  1. Read another article about this that had the following statement:
    Touch-screen models that lack physical keyboards have largely flopped.

    Yeah, so 37 million iPhones sold means a big flop. Right. Media douches.

    1. Can you post a link? That will be one to file next to the bloke from Decca Records who turned down the Beatles because he thought that guitar bands were on the way out.

  2. “We plan to refocus on the enterprise business and capitalize on our leading position in this segment.”

    Translation = We’re praying Microsoft buys us before our cash runs out.

  3. “MacDailyNews Take: By the time they figured out what hit them, they were already dead.”

    “‘We plan to refocus on the enterprise business and capitalize on our leading position in this segment,’

    I don’t think they figured it out yet.

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