“We’ve heard numerous times that the Nokia Lumia 900 will be a ‘hero’ device for AT&T, a term that is unfamiliar for many who are not in the business of smartphones,” Daniel Rubino reports for wpcentral. “Here, the usage refers to AT&T promoting the Lumia 900 on the level of the Apple iPhone meaning we should expect a very intensive media campaign for the flagship Nokia device and it taking center stage on one of the largest carriers in the US.”
“One way to do that is to put the phone in the hands of those on the front lines — the sales reps at the AT&T stores,” Rubino reports. “AT&T has designated the Nokia Lumia 900 for ‘Company Use’ meaning all Front Seller employees are eligible to receive the phone at no cost. The trade off is though is that employees have to turn in their current ‘Company Use’ phones, namely the iPhone and certain Android devices.”
Rubino reports, “You read that right: Nokia is paying, we hear up to $25 million, for AT&T employees to exclusively use the Lumia 900 instead of the iPhone and Android.”
Read more in the full article here.
MacDailyNews Take: Can’t generate share on the merits of your devices and so-called platform? Bribe the salespeople. Ballmer should be very familiar with that “strategy.” Spiff away, clown!
Bottom line: The fake iPhone called “Android” gets hurt, not the phone that everybody lines up for, year after year, regardless of whichever phone’s on the AT&T store posters or in the pockets of the pimply-faced sales clerks this season.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]