What’s the deal with Consumer Reports and Apple?

Consumer Reports issued a preliminary report on The New iPad [sic] today with a full report to be released on Friday. Its preliminary finding was simply that The New iPad can heat up to 116 degrees Farentheit when playing games and when plugged in,” Darcy Travlos reports for Forbes. “This was the only commentary on the new device, which is generating a lot of commentary and is the only negative review of the product.”

“Let’s put these findings in context. First, let’s compare Apple’s The New iPad’s 116 degrees F, under specific conditions, to laptops. We can all remember using laptop computers on our laps, and noticing them warming up even under the most basic use (word documents or excel spreadsheets), and then moving the lap top to another surface,” Travlos reports. “Despite their warmth, the convenience of mobile use exceeded any inconvenience of warmth. And, despite this issue, adoption of laptops over time far exceeded that of their predecessor, desktops.”

“Second, I reviewed many different forums, including the HP Support Forum, which said that laptops typically operated at 50-60 degrees C (which equate to 122-140 degrees F), and when gaming, they can go to 80 degrees C (176 degrees F),” Travlos reports. “So, Apple’s The New iPad under the most grueling conditions heats up to less than a laptop under normal conditions. Therefore, when put in context, Apple’s The New iPad temperatures could be viewed as an improvement over the alternatives.”

Read more in the full article here.

MacDailyNews Take: An anachronism abusing Apple and what’s left of their readership in order to gin up some free PR.

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41 Comments

        1. Paper burns at 451 F because Ray Bradbury said it does.

          However,
          1) He made it up.

          2) Handbooks typically give an autoignition value of 450 degrees, but in C, not F. i.e., more like 842 Fahrenheit

          3) What does the ignition point have to do with the actual temperature while burning?

          The Fire Science and Technology website http://www.doctorfire.com/flametmp.htm gives “slightly below 900 C for the “continuous flame region.”

          More than you ever wanted to know.
          Still, you are not likely to set a fire with your new iPad.

  1. Can the media not say “The New iPad?” Did they not understand, it’s iPad, and because it was introduction day, Apple said, the new iPad. It’s not the name, it’s an adjective.

    Come on people, learn English and grammar. I take exception to myself. I don’t have to learn anything and I am always right, even when you think I am wrong.

  2. What’s the deal with people not getting the new iPad’s actual name? It’s not Apple’s “The New iPad,” it’s the new “iPad” or “iPad (3rd generation)” just like all models of iPod. It was a smart change, and really not that hard to figure out.

  3. My new iPad ran way too hot. With excellent support from Apple Care I exchanged it yesterday and have a much cooler device, even running Infinity Blade. Obviously there is a real problem with certain units.

    1. Just like that in the iPad 1. Apple swapped out any unit that was unsatisfactory for another made later in the manufacturing schedule. Problem solved (albeit after a bit of hassle).

    2. John, if you actually had bought a new iPad in the last few days, wouldn’t need AppleCare to exchange it, you dumb idiot.

      Go back to Jizzmodo and continue your pathetic life.

  4. There may be some strong connection between the new iPad and Mrs. O’Leary’s cow.

    Three million iPads sold over the weekend and there are how many complaints about heat. It would probably be less than 1% of those that purchased the iPad and this is causing an internet furor. Unbelievable. If someone can find any minor issue about the iPad, it will be blogged all over the internet. I know my old 2.33 GHz MacBook Pro gets pretty hot when doing encoding but I just don’t bother to grab the hottest spot since it would be somewhat hot to the touch.

    Most of these iPad complaints could be solved with a simple silicone skin or folio case, but I suppose it’s human nature to gripe about anything if you’ve paid money for if it doesn’t perform up to expectations. I’m curious to see how other tablet vendors are going to deal with heat dissipation when using high-resolution displays in a thin-body case.

    1. It’s human nature to gripe about anything that doesn’t perform to expectations, even if you paid no money for it.

      Not sure a case is a good idea if (I stress IF) there’s a true heat issue, as a case can trap the heat and prevent natural heat dissipation to surrounding air. I’m sure Apple took cases into design consideration, but there will always be a percentage of units not conforming to spec.

  5. I have had the new IPad running ten hours a day for the last three days at work and the unit is slightly higher than ambient temperature. The iPad is not hot by any stretch of the imagination. How many units has Consumers Reports tested? Why is this respected organization issuing non-scientific test results? Are they just eager for publicity? Something is wrong here.

  6. Yup I noticed just the other day. I was playing a game. And when I had finished-maybe an hour and 30 minutes I noticed it felt warmer than my iPad2 had under similar circumstances. So? It was a LITTLE warmer. Sheesh. It did not burn my hand, lap or set the house on fire. But it really worked well. I guess it’s time to call my lawyer, Marvin Ratman. I think he is eating lunch at the Stuffed Loach restaurant right now.

  7. Ummm…y’all are aware, aren’t you, that all they said was that it ran warmer than the iPad 2? They didn’t recommend not buying one, didn’t issue any kind of plea for a recall, and that other media outlets reported the same thing in their own testing.

    1. from the article linked from MDN’s previous entry on this:

      “‘During our tests, I held the new iPad in my hands,’ said Donna Tapellini, a senior editor at the magazine. ‘When it was at its hottest, it felt very warm but not especially uncomfortable if held for a brief period.’

      Consumer Reports stopped short of saying whether or not the publication would recommend the device, saying it would wait until its full review was finished.”

  8. While being on my new iPad for 2 hours I was watching CNN headline news this morning and they reported the iPad gets “extremely hot.” I just thought WTF.
    If it ain’t one thing it’s a mutha f’n nother.

  9. This idiocy is making the news rounds, too, mostly because those dolts don’t really do news anymore, just celeb birthdays and birthday suits and restaurant reviews. We, someone, needs to take down the PR of CR.

  10. So the new iPad heats up. I wonder how long it will be before someone says that it is contributing to global warming?

    For the record, I got my iPad last Friday as promised. It works extremely well and it is cool (to the touch) even though I am not.

  11. Had to turn off last nights Bloomberg Show Bloomberg West. Their lead story was this. Had someone from Consumer Reports. Just fishing for a story. There is no real story here.

  12. The technology cycle these days consists of mind-blowing quarterly results and product launches from Apple alternating with big and misleading talk from competitors, “2015 Apple doomsday” prophecies from anal-ysts, and a lot of “hot” air from Apple bashers and publicity whores.

    By the may, MDN, regarding this Consumer Reports issue, you sound hotter than a new iPad getting a sauna . . .

  13. What a coincidence that CR is suddenly interested in testing and reporting the heat-output of a specific mobile device, SOMETHING THEY NEVER CARED ABOUT UNTIL JUST A FEW DAYS AGO WHEN iPad 3 WAS RELEASED.

  14. Just called ConsumerR (they have NO 800# for customer relations!) to comment on their “Report” mongering re iPad as Blowtorch non-story. Hope the defensive lady on the other end of my iPhone connection, who was so obviously NOT LISTENING cuz her iPad was scorching her thigh!

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