DIsplayMate: New Apple iPad Retina display decisively blows away all other tablets

“The display on the new iPad decisively beats (blows away) all of the Tablets we have previously tested including the iPad 2, the Samsung Galaxy Tab 10.1, the Barnes & Noble Nook Tablet, and the Amazon Kindle Fire at the back of the pack,” Dr. Raymond Soneira reports for DisplayMate. “As expected, all of the images, especially the text and graphics, were incredibly and impressively razor sharp. In some photographs, that extra sharpness made a significant difference, especially in close-ups and when fine detail like text was photographed.”

“The new iPad has a virtually perfect 99 percent of the Standard Color Gamut (a 38 percent improvement over the iPad 2). The colors are beautiful and accurate due to very good factory calibration – they are also “more vibrant” but not excessively so or gaudy like some existing OLED displays,” Soneira reports. “What makes the new iPad really shine is its very accurate colors and picture quality. It’s most likely better and more accurate than any display you own (unless it’s a calibrated professional display). In fact with some minor calibration tweaks the new iPad would qualify as a studio reference monitor.”

Soneira reports, “Apple has taken the very good display on the iPad 2 and dramatically improved two of its major weak points: sharpness and color saturation – they are now state-of-the-art. Our lab tests and visual tests agree with Apple’s claim that the new iPad has ‘the best display ever on a mobile device’ so we have awarded the new iPad the ‘Best Mobile Display Award’ in DisplayMate’s ‘Best Video Hardware Guide.’ But there’s more. The new iPad’s picture quality, color accuracy, and gray scale are not only much better than any other Tablet or Smartphone, it’s also much better than most HDTVs, laptops, and monitors… So we have also awarded the new iPad the ‘Best Mobile Picture Quality Award.'”

Tons more in the full article here.

Related articles:
Apple sells over 3 million new iPads in three days – March 19, 2012
Computerworld reviews new Apple iPad: ‘Gorgeous; the new king of the tablet hill’ – March 19, 2012
Paul Thurrot reviews new Apple iPad: ‘The best tablet on the market by far; the only tablet currently worth considering’ – March 18, 2012
PC Magazine reviews new Apple iPad: ‘The finest large-screen tablet; a truly gorgeous screen; Editor’s Choice’ – March 17, 2012
Daring Fireball’s Gruber reviews new Apple iPad: ‘Pixels pixels pixels. Battery battery battery. Speed speed speed.’ – March 15, 2012
Fox News’ Morris reviews new Apple iPad: ‘Easily the best tablet I’ve ever seen; a giant leap for connected mankind’ (with video) – March 15, 2012
The Verge’s Topolsky reviews new Apple iPad: ‘Otherworldly; easily the most beautiful computer display I have ever looked at’ – March 15, 2012
NYT’s Pogue reviews new Apple iPad: ‘Incredibly sharp and clear; dazzling’ – March 15, 2012
WSJ’s Mossberg reviews new Apple iPad: ‘The best tablet on the planet’ – March 15, 2012
USA Today’s Baig reviews new Apple iPad: ‘The finest tablet you can buy – period’ – March 15, 2012


  1. These four improvement suggestions by DisplayMate guy are questionable, except one:
    1) companies intentionally do not want their screens be matte since this would significantly lower contrast of the image (outer light would disperse evenly in all directions, instead of being reflected in one direction, leaving the others with the best contrast), and make the surface more prone to micro-scratches;

    2) many light sensors: this one is really good idea, it should be implemented somehow. Never on cheap devices, though;

    3) auto-adjustment thing is this is actually the same thing as #2;

    4) RGB backlights are not used now not because no one thought about it before, but because they have their own drawbacks.

  2. Shouldn’t be actual manufacturers of these flat screens get some of the credit? I guess Apple must have something to do with the implementation of the screen, but they don’t really make the screen, nor did they handle the technical manufacturing of it. I wonder how much, if any, design influence Apple had on the screens.

    1. Assembly is an important part of the production process, but Apple’s engineers were the people who actually created the template for the Retina® display to be copied and mass produced by Sharp, Sony and Samsung etc. I know from real world experience how important it is to have great quality manufacturers, and those are three of the best out there. But the real innovation and desire to produce a breakthrough display for a mobile device came from Apple itself. So credit to the manufacturers for ensuring that the mass produced end product came out as good as Apple intended, but even greater credit to Apple for believing that a screen of this quality was actually possible and seeing the job through, Apple were almost certainly behind the R&D required to get as far as the manufacturing process. If Samsung had come up with the equivalent technology on their own they almost certainly would have already started implementing it in their own mobile devices, as far as I’m aware they haven’t, but rest assured now that someone has shown them how it’s done, they will within the next 6 months.

      1. You may be right, but I’ve heard no definitive statements about who engineered these displays. Nor have I seen any patent info that references an Apple connection in their design. Do you know for a fact that “Apple’s engineers were the people who actually created the template for the Retina® display “?

  3. Boom, Apple just landed one of those thermonuclear devices. Will more be landing soon? I guest we will have to wait for the next blinding flash. The competition is starting to glow!!! 😉

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