“On the day that Microsoft announced the grand opening of a retail store one door away from the Stanford (N. Calif.) Apple mini-store, there is confirmation that the Apple store will eventually pull out, and move into a full-size space about 500 feet away in the same mall,” Gary Allen reports for ifoAppleStore.
“The double-move demonstrates Microsoft’s strategy to directly confront Apple as it expands its retail chain, and Apple’s intention to expand or renovate its targeted stores to maintain a balance of power,” Allen reports. “Today Microsoft said its Stanford store will open April 19th, attended by former NFL player Jerry Rice, and followed two days later by a Maroon 5 music concert. Tickets to the concert will be given out during the Microsoft store grand opening.”
MacDailyNews Take: Free concert tickets are the only way Microsoft can generate fake crowds for their fake stores.
Allen reports, “Last year tipsters said the Stanford store would move into the former spaces of Williams-Sonoma and two other smaller retailers, occupying about 8,400 square-feet. A lease plan now shows ‘Apple’ in the new space.”
Read more in the full article here.
MacDailyNews Take:
Took a whole lotta tryin’,
Just to get up that hill.
Now we’re up in the big leagues…Well we’re movin on up…
We finally got a piece of the pie.
