Apple brings 1080p high definition to new Apple TV

Apple today announced the new Apple TV featuring 1080p programming including iTunes® movies and TV shows, Netflix, Vimeo, photos and more in HD. With iTunes in the Cloud, customers can purchase and play their favorite movies and TV shows from the iTunes Store and watch them instantly on their HD TV. The new Apple TV features a simpler, refined user interface making it easier than ever to access your purchased movies, TV shows and music with iTunes Match right from iCloud. With AirPlay, users can stream or mirror their favorite content from their iPad or iPhone 4S to Apple TV.

“People are going to love streaming movies and TV shows in 1080p with the new Apple TV, and photos look beautiful displayed at the maximum resolution of your TV,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing, in the press release. “Apple TV is easier than ever to use with its new icon-based interface and the ability to access your purchased movies, TV shows and music right from iCloud.”

Apple TV users can choose from an incredible selection of programming including over 15,000 movies and over 90,000 TV episodes on the iTunes Store. Apple TV also offers great content from Netflix’s streaming catalog, live sports from MLB, NBA and NHL as well as Internet content from Vimeo, YouTube and Flickr.*

The new 1080p Apple TV

With iCloud, you can buy movies and TV shows on Apple TV and watch them on your iPhone, iPad, iPod touch, Mac or PC. iCloud also stores photos and pushes them wirelessly to all your devices including your HD TV via Apple TV. iCloud provides an incredibly easy way to get instant access to all of your content, no matter which device is being used.

iPhone, iPad and iPod touch users can use AirPlay to stream music, photos and videos from their devices directly to their HD TV with Apple TV. iPhone 4S or iPad users can use AirPlay Mirroring to show the screen of their device right on their HD TV, allowing them to stream web pages, spreadsheets or even games.**

Apple TV makes it easy to enjoy iTunes video, music and photo libraries from your computer right on your HD TV—and with iCloud you can instantly enjoy content that was purchased on your iPhone, iPad or iPod touch as well. iTunes Match customers can now play their entire music library from iCloud—even songs they’ve imported from CDs. Users can also control Apple TV with their iPhone, iPad or iPod touch using the Remote app, available as a free download on the App Store.

Pricing & Availability

Apple TV will be available on Friday, March 16 for a suggested retail price of $99 through the Apple online store, Apple’s retail stores and Apple Authorized Resellers. Apple TV requires iTunes 10.5 or later. Apple TV requires an 802.11g/n Wi-Fi network or Ethernet network, a broadband Internet connection and a HD TV capable of 1080p or 720p and an HDMI cable that is sold separately. iTunes movie and TV show availability varies by country. Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.

*Content availability varies by country and may require account subscriptions.

**AirPlay requires an iOS device running iOS 4.2 or later. AirPlay Mirroring not supported on original iPad.

More info about Apple’s new Apple TV here.

Source: Apple Inc.

40 Comments

      1. What, XBMC is a free application for Osx, Windows, Linux.

        What are you talking about Commercials? This isn’t HULU Friend.

        XBMC Application can see and use the iPad, IPhone AirPlay technology without the Apple TV, anything that iOS devices can stream.

        But I still Love my Apple TV2 and will be getting the Apple TV3.

        Nice update!

  1. Hey that’s great. Too bad so many people have too low a QOS to take advantage of this. They’ll just have to get 1080p content by playing Blu-Ray discs on their Macs. Oh wait. They can’t.

      1. Streaming is the future…. Physical Media is dying and is dead in certain aspects.

        Blu-ray is only good for backup and console gaming, but this is changing also.

    1. Nor can they get any of the 140,000 viruses that infest PCs.
      Life is about choices.
      Some people choose to troll Mac websites for example…
      And btw: It’s ‘Blu-ray’, and I play my Blu-ray discs in my living room like normal people.

    2. Sure you can just add a external Blu-ray player/burner they are really cheap now days and getting less all the time.
      Other then for ripping why would you want to do Blu-ray on a computer anyway? you wouldnt notice the difference in quality on a 27IN screen.

    1. Until they have new tricks to do with it (besides 1080p, which is nice, but not all that revolutionary compared to the competition), what would it need a faster processor for? It would just make it cost more.

      1. For jailbreaking purposes the dual core A5 at least would be bettter even if not jumping to the A5X. Because when using XBMC and other programs the faster performance would allow it to handle more things. But we will see if there is any real world improvement once it is out and jailbroken and such.

  2. This seems like an extremely weak update. Honestly does 1080p vs 720p really matter that much? It doesn’t appear to be much of an improvement otherwise. Pass-through for cable/sat boxes would have been nice. Third-party apps would be nice (other than their hand picked ones). Maybe they’ll announce that at the developer event this summer. Single core though kinda limits possibilities though. Had they gone Quad Core, I could see them turning it into a game console. Meh.

      1. While on a smaller HDTV you wont notice the difference you will on a larger 55In and above and i have been wanting a 1080P ATV to put in my home theater with a projection screen where i will notice a huge difference from 720P to 1080P.

        Will be interesting to see where they go with the next update.

    1. “Second generation Apple TV users can install the new Apple TV user interface via a free software update, available today. Third generation Apple TV hardware is required to play 1080p video.”

      source: Apple

      Just checked, no update yet..

  3. Looks like other then the chip the interface was the only other real update. Should be easy to jailbreak once 5.1 is jail breakable since the A5 chip is jailbroken already

  4. I’ll be buying one as soon as it comes out. The aTV2 has been great and upgrading to the new version is a cinch since its only 100 bucks. The old one will go upstairs to the bedroom.
    Better graphics and processor means it will be useful for a few years.

  5. Is this the same Apple TV that needs rebooting every other day, that spends cubic light years spinning the cogwheel and saying “loading content”, that can’t stream more than a couple of hundred photos from a photo library, that won’t let me buy movie content, that randomly drops it’s internet connection and/or wifi connection all the time???? What a load of shite this product is! There is no reason whosoever that Jobs, now Cook, won’t allow a hard disk to be connected to it so it actually WORKS! Except bloody-mindedness. Please don’t tell me how fab yours is and there must be something wrong with mine – I’ve had three including ATV1. My Apple hating wife grins in that superior way every time it stuffs up – which is pretty much every time it gets used. ATV makes Microsoft et al, look good.

    1. I have had mine (Apple TV2) since day one of the release and never have I had any issues with it at all, Streams perfect and takes less then 5 seconds to get a movie playing from iTunes.

      This device is the most solid In streaming and quality for the past year.

      1. And by the way also Throwback, you can Troll all you want but you gave yourself away directly as a Apple hater by not excerpting any information from other users.

        You most defiantly are a Apple Hater and a Troll..

        Stick with Android or Windows, we don’t need you or want ya.

        1. @Kill The Troll – Dickhead. I’m not a troll or Apple hater. I have been using Apple Macs since the middle nineties, have bought six iPhones, two iPads, currently have three Macbook Pros, one Mac Pro, three ATV’s, one Airport Extreme Base Station, one Airport Express, one 2tb Time Capsule. No Android or Windoze here matey. Don’t shoot the messenger. Apple makes great gear but the ATV just plain sucks. The only time it ever worked reliably was when I put a 500gb disk in my ATV1 to replace the standard (and pathetic) 40gb disk it originally came with.

    2. You can connect a hard disk. You just need to jailbreak it but i have a mybook live NAS drive connected to my router which the ATV2 is connected to. I stream all my 1080P content from there. I even have a online backup drive that allows WEbDAV and i even use it to stream some content from there.

      I use XBMC to do this i hardly ever other then for netflix and my itunes library of movies do i use the ATV2 for what it was intended to. Its a great little device. If you have had that much problems with it you should have taken it back and gotten a different one.

    3. Dear Throwback:

      The answer to your questions is “no.” In fact, as a very satisfied owner of both the original Apple TV and the Apple TV 2, I don’t know WTH you’re talking about.

      Regards,
      d

  6. maximum resolution of your TV

    Except, of course, we’re going to compress the hell out of the file so it’ll be cheap for use to transmit to you….. in other words, it really won’t look A LITTLE BETTER than the overly compressed 720P we send out now… and still not nearly as good as BluRay

  7. No MKV? No DLNA? Too bad. I think Roku and Western Digital still beat the pants off this product (and lest you feel I’m some sort of Apple-hater I have a house full of Macs). But this little box is mainly to drive you to the Apple store and that’s about it.

    1. You should read above. I play MKV on mine all the time. Its a free software called XBMC. Roku is not a box for streaming media in your home its all about the channels on the box you can subscribe too.

      WDLive may play more formats out of the box but the ATV2 will do it once jailbroken and on top of that i can control it with my iphone, ipod touch and ipad. Also i can use airplay and stream my games and other apps to my tv which is part of what the ATV2 is all about. It has far more uses beyond just itunes.
      However yes it was built partially to give more ways to rent and buy itunes media. Which allot of people do. When redbox is $1 or $1.50 for Blu-ray i dont know why pay $4 to itunes but some people prefer to do it that way.

      I also have amazon streaming through the XBMC and between that and netflix and then the content i have on my hard drive in avi, mkv and other formats all stream just fine to my ATV2. I have no need for itunes personally BUt to say that ROku or WD are better is comparing 2 different types of boxes designed to do different things.

        1. No need to jailbreak or otherwise modify your Apple TV for 5.1 channel audio, Mikey. Even the original Apple TV fully supported 5.1 audio. If you’re not getting it, I suspect you’re routing audio through your TV instead of directly into your home theater receiver. If you do so, most (all?) HDTVs will downgrade the incoming audio to plain stereo before passing it through to their AUDIO OUT ports.

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