The three innovations that will make Apple Inc. the first $1 trillion company

“Apple Inc. has the potential to be the first company ever to reach $1 trillion in market capitalization,” David Zeiler writes for Money Morning. “And I believe it will in a relatively short order – but it won’t be easy.”

“‘Apple’s a no-brainer to me to hit a $1 trillion-dollar market cap within the next year,’ James Altucher, managing director of Formula Capital, said on CNBC’s ‘Fast Money’ recently,” Zeiler writes. “The record for market cap is just over $650 billion, achieved briefly by Microsoft Corp. at the peak of the dotcom bubble in early 2000… One factor in Apple’s favor is that it has risen to its current lofty levels not riding a bubble but despite a recession. And the markets for its existing products, such as the iPhone, the iPad and the Mac, still have room to grow.”

Zeiler writes, “Naturally, getting to $1,000 a share and a $1 trillion market cap will require the addition of new sources of revenue, as well as sustaining growth in existing markets. However, Apple already has head start with at least three cutting edge innovations.”

• NFC in the iPhone
• The Apple iTV
• The iBook Revolution

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dave Z.” for the heads up.]


  1. “Within the next year”?

    Normally I wouldn’t say to iCal this because it more on the optimistic side but it would be interesting to see how close Zeiler was. Wouldn’t this require a huge boost in manufacturing? Thought anyone/everyone?

  2. How do all the technorati neglect to include Apple’s retail revolution. The Apple Retail stores bring in far more revenue per square foot than any others. They pay them off faster, and keep rebuilding them larger to accommodate the crowds – often with customers lining-up to enter (even on non-product launch days.)

    And the online store is pretty tops, also.

  3. Not quite sure where this analyst is coming from.

    NFC is in quite a lot of other phones already and Apple’s annual relese schedule puts them at a disadvantagae. Certainly no head start for Apple here.

    ITV is a trademark of a UK broadcaster, so for a start it is not going to be called that. Networking the TV is going to be big, I agree, but in my view the winner will be the one who can openly make the TV play ANYTHING that can currently be played on ANY computer. Yes, Apple has a head start with AppleTV but so far, it limits you to playing content from their devices and their stores. Head start, but not heading towards the mass market.

    iBooks are already big but the market belongs to Amazon. I can’t see Apple’s propriatory store getting anywhere close. Cheap bookreaders are likely to be more popular than $400 – $500 ones. Again, no head start for Apple.

    1. Billy,

      NFC done by Apple would be trusted far more than it currently is by any other phone manufacturer, promoted more, and be a game changer. Why? iTunes has an enormous ecosystem with its own gravity well, Apple could use that muscle backed by 100 billion in cash to create a completely trusted bank and disrupt banking, transaction and related industries with one swoop.

      TV is ripe for disruption, which has historically been Apple’s calling card. No way to know if they plan to do this on a more serious level. I would not assume that their current strategy is the one they will be using going forward.

      iBooks includes a completely disruptive strategy to replace HS and eventually college text books, and the companion iTunes U which also has disruptive potential. I would not simply look at iBooks as a replacement for an eReader, I think there’s a lot more potential here. Amazon can’t compete with what Apple did with textbooks in January, watch the presentation and see. Amazon is nowhere close to this and there’s no reason to believe they could get there any time soon if they desperately wanted to. That level of developer tools is not something many companies on earth can produce. Maybe only Apple.

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