Beleaguered RIM tries again with Playbook, again fails to impress

“After months of delays, the software upgrade to Research in Motion’s Playbook tablet finally arrived on Tuesday,” Trefis Team writes for Forbes.

“With a native email client, built-in calender and contacts applications, we believe the Blackberry Playbook OS 2.0 addresses many of its predecessor’s limitations, but the lack of BBM functionality will be a deterrent for many of its fans,” Trefis writes. “With cheaper and much more popular 7-inch tablets such as Amazon’s Kindle Fire and Barnes & Noble’s Nook tablet gaining market share in the low-end tablet market and Apple’s iPad dominating the high-end space, RIM will have to do much more to stay relevant in the tablet arena.”

Trefis writes, “Enterprise customers constitute a huge proportion of its overall customer base that use its Blackberry phones to connect to its enterprise server and send secure encrypted messages. The Blackberry Messaging service accounts for close to 30% of our $16.50 price estimate for RIM stock and brings in a lot of value to the company’s business. However, just like its predecessor, the new upgrade lacks BBM functionality as well as integration with the company’s enterprise server software. This, we believe, is a huge gaping hole in the company’s Playbook software that needs to be addressed as soon as possible.”

Read more in the full article here.

MacDailyNews Take: As anyone who’s ever tried to use DCW’s playbook can attest, it’s a wholly unintuitive piece of overpriced crap. Amateur hour, indeed.

Related articles:
Beleaguered RIM slashes prices on all PlayBook duds to $299 – January 3, 2012
Beleaguered RIM’s earnings fall 71% amid weak sales – December 16, 2011
Beleaguered RIM weighed down by tablet ‘albatross’ in Apple iPad-ruled world – December 6, 2011
Beleaguered RIM’s PlayBook mistake forebodes doom for BlackBerry-maker – December 3, 2011
Beleaguered RIM misses its revenue forecast; takes $360 million bath to clear unsold PlayBooks; shares plummet – December 2, 2011


    1. Yes please. Let’s get real here:

      Your company sells a 7″ OtherPad BELOW COST and what a shock, people like that. But darn oh darn, NO PROFIT.

      It is utter ABSURDITY when TechTard journalists go all shaky in the knees over the sale of eBook readers. These gadgets are made cheap. Their capabilities are correspondingly limited. They’re sold at fire sale prices, making their companies either next-to-no money, OR as is the case with Amazon, they LOSE THE COMPANY MONEY.

      Then these TechTards neglect to mention whether these cheap-in-every-way gadgets actually lead to any book or media sales, which is what these budget OtherPads are actually for. Capitalism? What’s that? Cost versus profit? Who cares?

      Then of course the TechTards toss in an inference that just maybe these devices have any relevance to the 10″ Apple iPad market. Or, oh just maybe they’ll help spur the Windows 8 OtherPad market, whenever that’s going to happen. 😯 Right.

      TechTardiness is rampant. I can only laugh. 😆

  1. Rim’s security paradigm centers on ” one user ID on one device”. They have had over a year since the release of the first playbook to change it and have been unable to modernize their software. When first released you had to tether through from the one device to see email on the playbook. All that they have done now is provide email on the playbook

    Apple on the other hand, “one user ID on multiple devices”.

    1. That’s right, and that’s the reason for the delay. After the black eyes they got last year following multiple security breaches, they are making damn sure that these new devices are ironclad. Clearly they don’t have that working yet…

      This is a balancing act for them. They have to get something out there, but they can’t chance another security snafu. Thus, 2.0 is released but with the gaping hole.

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