Apple issues ultimatum to Pegatron over ASUS MacBook Air knockoffs: Us or them, take your pick

“Apple has reportedly moved to curb the production of new ‘ultrabook’ portable computers by Taiwanese technology giant ASUS, by forcing its manufacturing partner Pegatron to choose between production contracts for the two companies,” Matt Brian reports for TNW.

“Chinese publication Commerical Times reports that Apple pursued Pegatron after becoming frustrated by the similarities between its MacBook Air and ASUS’ Zenbook, which utilises Apple’s familiar aluminium unibody construction,” Brian reports. “It is believed that from the end of March, Pegatron will cease production of ASUS’ Zenbook, resulting in a move to rival manufacturers Compal or Wistron.”

Brian reports, “Given Apple’s buying power, a contract from the world’s biggest technology company is likely to be held in higher regard than one of its rivals… It’s an interesting move, some would say anti-competitive. The PC market is in decline yet Apple’s notebook sales continue to defy the trend — if the reports are true, Pegatron knows which horse is on to a winner.”

Read more in the full article here.

MacDailyNews Take: You know what’s really anticompetitive? Stealing Apple’s innovations in everything from OS to industrial design for the last 30 years, churning out knockoffs, and peddling it to the ignoranti.

Enough.

Apple has earned their power and, after years of being ripped off, more than earned the right to deploy it at will. Kudos to Apple for playing some hardball.

Hopefully, behind the scenes, they’re giving Samsung, Intel, etc. the same type of stark choices.

[Thanks to MacDailyNews Readers “Dan K.” and “Ed” for the heads up.]

Related article:
Intel fakes ‘live’ Ultrabook demo, mulls massive advertising campaign to peddle ‘MacBook Air killers’ – January 10, 2012

63 Comments

  1. More FUD likely being blown out of proportion. There’s no reason to think this isn’t just a rumor until Apple says it’s true.

    I do see from the comments posted that Apple trying to protect itself from copycats isn’t going over too well in the popularity polls. I would imagine there would be any number of companies trying to protect themselves, but Apple’s profile is so high that when they do it, it becomes a form of corruption and bullying.

    I hope that Pegatron chooses Apple in the end. I’m sure that Apple’s contract would be large enough to keep Pegatron afloat for a long time if the company only had some loyalty to Apple.

  2. Microsoft had a 90% share and required computer makers to pay a license fee on every unit they sold, even it it came with another OS. The equivalent of having to also pay Intel when you use an AMD chip.

    Apple has nowhere near that kind of share. Nor is it preventing anyone from making anything. It just wants competitors to get their own supply chains.

    Manufacturing is hard. Why should the lessons learned making MBAs be applied to competitors. And it’s not as if Apple designs only on paper and the Asian manufacturers do the rest on their own. There’s a big collaboration involved.

  3. Pegatron was brought in to manufacture because Foxxcon couldn’t keep up. However, Foxxcon is building a plant in Brazil, just make it larger and employ more people.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.