Apple to disrupt notebook market with radically redesigned MacBook Pros

“While most of its rivals are struggling to match innovations Apple pioneered with its first MacBook Airs over three years ago, the Mac maker this year is hoping to further distance itself from the competition with a pair of radically redesigned professional offerings that will set the tone for the next wave of notebook computing,” Kasper Jade reports for AppleInsider.

“In particular, people familiar with Apple’s roadmap say the Cupertino-based company currently plans to exit 2012 having completed a top-to-bottom revamp of its notebooks lineup that will see new MacBook Pros adopt the same design traits that have made its MacBook Airs an increasingly popular choice among mobile consumers,” Jade reports. “This will include new, ultra-thin unibody enclosures that jettison yesteryear technologies like optical disk drives and traditional hard drives in favor of models with lightweight chassis that employ flash-memory based solid-state drives, instant-on capabilities, extended battery life, and rely on digital distribution for software and media.”

Jade reports, “AppleInsider believes that based on its information, leaks out the Far East regarding an ultra-thin 15-inch Apple notebook slated to hit the market this spring indeed pertain to Apple’s 15-inch MacBook Pro makeover, regardless of what marketing name the company ultimately chooses to stamp on its bezel. It’s to rely heavily on Thunderbolt and be built around Intel’s forthcoming Ivy Bridge microarchitecture and mobile components currently slated to start shipping in April.”

Read more in the full article here.


    1. BINGO – APPLE economics.

      I think the first iMac (Bondi blue) was basically laptop technology connected to a few internal devices not yet on the cutting price points for mass deployment. LCD monitor perhaps too expensive at the time and definitely SSD not at all priced to place in… the iMAC did very well and paved the way for EASY deployment fro the CLAMSHELL laptops the original iBOOK.

      This is the genius of Steve Jobs and focusing on the BIGGER picture regarding components and spreading them about all devices.

      We will see that soon with the iPad3 gaining the same 8-lens camera from the iPhone4s. SDD drives available to all PRO level laptops makes complete sense. WELL PLANNED OUT…

      …and on top of that APPLES recent acquisition of Anobit might also shine here too.

    2. Apple owns Anobit now.

      And that gives Apple a huge advantage regarding SSDs and Flash memory chips.

      Having this in-house – means Apple:

      – can limit production of the technology to specific competitors*
      – might charge greater licensing fees to specific competitors*
      – gains leverage to legal patents for such usage of memory and how
      – grants exclusively thunderbolt connected SDD controllers
      – saves money on R&D and licensing costs
      – all new innovations regarding this technology become 1st to Apple

      I SAY HURRAY – well done APPLE.

      **Samsung has been Apples major supplier of NAND FLASH

  1. If Apple go wholesale into SSD I bet you’ll hear just afterwards that Apple have done huge deals with memory chip makers to lock down almost all supplies of said chips.
    They could totally own the laptop market if they are able to get low prices for SSD.

    1. Apple owns Anobit now…

      so even if Apple does not actually produce the SDD or FLASH themselves – they could then be the only customers who are ORDERING such things made.

      OFC it reduces the cost to APPLE to build and put into its devices… and if ALL DEVICES are using either FLASH or SDD – this is a HUGE win for APPLE.

  2. Easy to get caught up in the hype. Match the tool to the job.

    Email & web only needs a G4 PowerBook…works fine.

    If you have nothing, then get the newest if you have the cash.

    Otherwise visit Apples “Special Deals” and get a prior model for a good discount.

    1. Very wise an honest observation.

      This is why an iPad is fro most people the
      perfect Home COMPUTER as it full fills about 85% of what most people do on a pc.

      Browse, Email, chat, listen to music, share photos… etc
      its a golden device.

  3. My prediction:
    This new MBPs will NOT replace all the hard drive and optical drive MBPs. They will simply be higher grade MBAirs.

    As I pro I know that I DO require an optical drive and do NOT want an SSD over a hard drive. Combining the two wouldn’t bother me. But as a hard core geek, I don’t want to have to rely on only an SSD or to have to pay for the dubious privilege. MBAirs are not the be all and end all. I consider them to be hobbled and I don’t want one.

  4. The trend in Apple design is to pay ever more for less and less and I’m not impressed.

    If a laptop is your main computer do you really want it to be a Jobsian OrgasmatronPro with a shitty Gloss Screen, sealed battery, no optical drive and limited connectivity? It’s kind of like a girl living in Fairbanks and only owning a Miniskirt and no jacket.

    Apple needs to get off it’s azz and update the MacPro before we start building Hackintoshes.

    All show and no go.

    1. Say what?

      Apple have been offering more and more capability at a given price point, or lower price, for years. Pull the other one, it has got bells on it.

      Not everyone dislikes gloss screens; I certainly don’t, and much of what I do involves developing photo and video content. I do know how to set up my lighting environment properly, which might be a problem for some.

      Sealed batteries mean longer working time per charge, and less weight overall. Which are GoodThings(c).

      As for optical media, I can either wirelessly share from the desktop machine, or use the external DVD drive. Either of which happens a handful of times a year.

      YMMV, and apparently does.

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