“Avid is well-known for its chops as a maker of professional video editing suites, but on Thursday it grabbed some notice in consumer circles with a new offering for Apple’s iPad 2,” John P. Mello Jr. reports for MacNewsWorld.
“Avid Studio, available from Apple’s App Store for a limited time at US$4.99, brings a solid set of video editing tools to the iPad,” Mello Jr. reports. “While Avid’s iPad app is powerful, it doesn’t have the muscle of Avid’s desktop app.”
Mello Jr. reports, “The iPad 2 doesn’t have a native video editor, but there is a version of iMovie [US$4.99] for it. That means Avid will be competing with Apple’s app on the slate, which may not be a problem for some iPad users, especially those who yearn to work in the old Storyboard/Timeline interface that was an integral part of older versions of iMovie.”
Read more in the full article here.
Too bad the iPad is only a media consumption device. Didn’t anyone tell Avid?
And don’t forget, its failing miserably as a media consumption device ’cause it doesn’t do flash. EPIC FAIL, Apple is doomed, doomed i tells ya
Wrong again! media consumption would require flash which has done more for the internet then the internet has done for itself. The film industry has a trend of using ‘apple boxes’ to make men of little stature appear as heros. Perhaps the same is true for iPad.
Wrong there…
Apple has Pages, KeyNotes, Numbers and iMovie to name a few from the MAKERS of the iPAD… so you are saying the device is not for creation?
If you were responding to Dmitri, he’s just mocking everyone in the media who proclaimed iPad as “just a media consumption device.”
I believe you missed the sarcasm in his post.
Hey Dmitri…don’t you know you’re supposed to use 😉 when using such subtle sarcasm. 😉
I apologize. 😉
Wait, was that a sarcastic apology? 😉
I don’t think it was. 😉
You saw what I did there!! 🙂 (actual smile)
I’ve created a number of on-the-spot videos with my iPhone using iMovie. Certainly it takes a little getting used to working in the small workspace but it’s an entirely capable little program. I’m excited to try out the Avid product. Unlike the desktop world, the risk of trying a new app on the iPad/iPhone is greatly reduced because of the extremely low prices.
I totally agree and am looking forward to trying Avid on my iPad.
I downloaded it yesterday on my iPad 1 – no glitches so far…
Avid? Wait, what was that?
If MS could actually remember their own friggin’ name—MicroSOFT—they would actually be doing this kind of thing as well.
Instead, they still have a pipe dream of owning the mobile space so that you have to buy their OS to use their apps.
I’ve got to at least give Adobe and Avid some credit for finally going with the flow of reality. (Took them a while but at least they took off the arm floaties, let go of Momma’s hand and jumped in the river.)
My jaw is agape. 😮
Kick Butt Avid!