“A Google search Tuesday morning for ‘Tim Cook’ and ‘highest paid CEO’ turned up 457 headlines, including a handwringer from the Seattle Times that asks ‘Did Apple change its core values?” Philip Elmer-DeWitt reports for Fortune.
P.E.D. reports, “In this regard, a paragraph from my colleague Adam Lashinsky’s forthcoming book Inside Apple (release date: Jan. 25) is instructive: ‘In an organization that frowned on talking about money, Cook was extraordinarily frugal. Well after he had sold more than $100 million in Apple stock, he rented a modest home in Palo Alto, a little over a mile from where Jobs lived. (In 2010, Cook finally bought a house of his own, not far from his previous rental, but hardly an extravagant one. Public records indicate he purchased the house for $1.9 million, which in Palo Alto qualifies as a modest abode.) Asked why he lived so humbly, he once said: ‘I like to be reminded of where I came from, and putting myself in modest surroundings helps me do that. Money is not a motivator for me.'”
Full article with a photo of Cook’s house here.
