“Apple famously avoids the biggest event on the tech industry calendar, and given the traffic on Paradise Road this morning you can’t exactly blame them,” Tom Krazit reports for paidContent. “But that doesn’t mean Apple isn’t scouting the competition in person at CES 2012.”
“While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth,” Krazit reports. “Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.”
Krazit reports, “Joswiak said he was interested in how other companies present their products at events such as CES, from things like booth layout and aesthetics to which products are highlighted within a company’s booth.”
Read more in the full article here.
Killian Bell reports for Cult of Mac, “Joswiak admitted he was there “scouting the competition,” but it seems he’s not the only one. According to one report, more than 250 Apple employees altogether are in attendance this year.”
“It’s not all that surprising that Apple would want to keep tabs on CES but I was a little surprised to see Joz, one of the higher-ranking executives in Apple’s hierarchy, walking the show floor like anybody else,” Bell reports. “His badge was strategically arranged as to cover over his name and company affiliation, however, a nod to Apple’s penchant for keeping a low profile.”
Read more in the full article here.
Actually nothing new…. Most of the companies there do the same.
Adding that employee can take a vacation day and scout out the world with out it being Apple based spying.
Just a thought.
Just because you don’t exhibit doesn’t mean you have no interest in attending.
Obviously reporters reporting the obvious from the obvious desk in the obvious department.
Are most of them patent lawyers?
My thoughts excatly. Must be eyeing who may be infringing on their patents.
That’s a more likely explanation.
no matter what business your in all trade shows are the same. Everyone wants to know what the competition is doing, but in Apple’s case what the competition is copying
hmm, Apple going mainstream next year? I hope not.
If Woz was a whiz, then Joz is a …
Every time I hear Joswiak’s name I can’t help but think of Jobs and Wozniak’s names combined. Like he is some freak experiment from early clone experiments in that garage before Jobs and Wozniak decided to instead play around with computers.
There was a housefly in the teleporter.
Help me!
You can’t stay as far ahead of the competition as Apple without keeping tabs on them…..
It’s called keeping current on your industry. When the guy is reading PC World or perusing the tech blogs every morning no one is saying he’s “scouting the competition.”