“Like many TV makers at CES, Apple’s rumored entry into the HDTV market was the specter in the room at Samsung’s Monday afternoon press conference,” John Brownlee reports for Cult of Mac.
“However, unlike other makers who are flailing around blindly trying to add new bullet points to their spec sheets in the face of Apple entering the industry, Samsung’s next-gen Smart TV has a plan,” Brownlee reports. “Here’s the primary dilemma of Apple entering the HDTV market. Apple’s whole business strategy essentially rests in selling customers a newer, shinier, better version of a device every two-three years. How do you apply that model to televisions, though? … People don’t buy televisions that way. But what if, instead of selling people a brand new TV every two-three years, you make your money by selling them modular upgrades on a yearly basis, and a major new set only every five-ten years.”
Brownlee reports, “So imagine this. You spend $2,000 on an Apple iTV with a top-of-the-line A6 processor, but when Apple announces the iTV 2, it’s not an upgrade to the display: it’s an affordable upgrade to the iTV A6 module that gives any iTV out there the same core processing and video power as the latest model.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” and “Jax44” for the heads up.]