Apple, Google to join billion-pound battle for English Premier League streaming rights

“Computer giants Apple are showing interest in joining the billion-pound battle for the next set of live Premier League TV rights when the tender goes out before the end of the season,” Charles Sale reports for The Daily Mail.

“The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place,” Sale reports. “The involvement of Apple – and their great multimedia rivals Google are also expected to make similar soundings – would give the PL a hugely competitive market at a time when the price of other TV sports rights are in decline.”

Sale reports, “The three certain bidders will be Sky, who paid £1.6billion for their current packages, ESPN, who say they are determined to buy more PL content, and Middle East network Al Jezeera [sic], who also have the resources to break the Rupert Murdoch stranglehold on the Premier League.

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]


  1. Well to get some perspective Sky built their Empire on the Premiership investment, they were a laughing stock before that.

    However due to European rights rules one company cannot own all the rights which is why ESPN are there they bought them when Setanta went broke. So there would be tranches of rights on offer and secondary rights for different media I suspect so a bid for some aspects of whats on offer would be extremely logical for Apples’ content programme, but likely would be in cooperation with another bidder who would have the traditional broadcast rights especially as the European court has decided that exclusive national monopolies are not legal allowing Apple to negociate eurowide right in theory for online streaming.

    So yes an interest

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.