Analyst: Apple looks to offer television subscribers customized channel lineups

“Apple’s anticipated full-fledged television set could offer Internet-based content subscriptions with customized channel lineups, if the company has its way,” Neil Hughes reports for AppleInsider.

“Customized programming is said to be one of Apple’s most desired features for its rumored television set, according to analyst Shaw Wu with Sterne Agee. In Apple’s vision, customers would choose whichever channels or shows they want for a monthly subscription fee,” Hughes reports. “‘This is obviously much more complicated (than current offerings) from a licensing standpoint,’ Wu wrote in a note to investors on Wednesday. ‘And in our view, would change the game for television and give AAPL a big leg-up against the competition.'”

Hughes reports, “‘What’s missing is live broadcast television,’ [Wu wrote.] He said the obvious way Apple could allow this is to integrate with a cable or satellite subscription already offered to customers. But the more revolutionary way would be to deliver live content via the Internet or IPTV, a method that would be more in line with the company’s existing iTunes and iCloud services.”

Read more in the full article here.

[Thanks to MacDailyNews Readers “Fred Mertz” and “Dow C.” for the heads up.]

Related articles:
Apple suppliers soon to prep materials for iTV launch in 2nd or 3rd quarter of 2012, say sources – December 27, 2011
Apple meets with media executives to discuss TV plans, say sources – December 19, 2011
With Siri TV, Apple will dismantle the TV networks – December 16, 2011
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011

18 Comments

  1. MDM what is the heads up here? Any reader could have published this, there is no insight provided in this what so ever. Stop posting this stuff so the herd can seek comfort in using what they ave today and leave the wishes to a falling star sighting

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