“Dressed in a suitably flamboyant shirt, Greg Joswiak (‘Call me ‘Jos”) is part of the product marketing team who brought us the iPod, the iPhone and the iOS. Safe to say he knows about marketing,” Ben Rooney reports for The Wall Street Journal. He told the audience at Silicon Valley Comes to Cambridge what he thought were the four key lessons learned from his 20 years at Apple.”
• Focus
• Simplicity
• Courage
• Best
Read more in the full article here.
[Attribution: AppleInsider. Thanks to MacDailyNews Readers “Fred Mertz” and “Dow C.” for the heads up.]
That’s Apple in a nutshell. SJ lives on.
That is design.
Please don’t share anything. If they don’t get it, then it is their problem. We already know this, but you don’t have to underline it for the competition. Tim has to immediately cut this Nokia style where all the managers talks to media.
Nah, bring it on, let ’em try! You really think the pretenders will be able to implement it? No chance.
Apple: Where “good” is the enemy of “BEST!”
Good one!
Is Fred up to 1000 yet?
Focus.
Hrm. Can’t quite put my finger on the company that lacks focus. Any help?
I can here the Microsofties copying and pasting…
“Wait… what is this… ‘Best’?… Steve we’re gonna need more detail here…. What is this ‘Best’ you speak of…?”
Thanks, Steve.
What a lovely list. It’s good to see that Steve Jobs passed along some wisdom. I wanted to get all nit-picky about this or that being left out of the list. But the it pretty much covers everything-
EXCEPT!
5) Be entrepreneurial or die. 🙂
I was wondering where that stray ‘the’ had got to. Naughty ‘the’!
“Courage – You don’t build a product just because everyone else has one.”
But if you do build a product just because everyone else has one, what is it?