Facing overwhelming demand, Apple temporarily halts new iTunes Match sign-ups

Apple’s iTunes Match section of iTunes currently states:

New iTunes Match subscriptions are currently unavailable.

Due to overwhelming demand, iTunes Match is not accepting new subscriptions at this time. Please check back in an hour.

With iTunes Match, even songs you’ve imported from CDs can be stored in iCloud. And you can play them on any iPhone, iPad, iPod touch, Mac, or PC — whenever you want and wherever you are, without syncing. iTunes Match is just $24.99 a year.

Here’s how it works: iTunes determines which songs in your collection are available in the iTunes Store. Any music with a match is automatically added to iCloud for you to listen to anytime, on any device. Since there are more than 20 million songs in the iTunes Store, chances are, your music is already in iCloud. And for the few songs that aren’t, iTunes has to upload only what it can’t match. Which is much faster than starting from scratch. Once your music is in iCloud, you can stream and store it to any of your devices. Even better, all the music iTunes matches plays back from iCloud at 256-Kbps AAC DRM-free quality — even if your original copy was of lower quality.

MacDailyNews Take: We started up an account right around 11am PT/2pm ET and two hours later, here’s where it stands:

iTunes Match

Be prepared for some slow-goin’ while demand is so high.


  1. Probably a lot of the issues stem from faulty/incomplete metadata…you know, that stuff that we usually ignore unless we have a good helping of OSD in our personalities. (Time to go organize my sock drawer by Pantone number)

  2. Hmmm… I think this is no good for rural dwellers away from high-speed streaming then?

    Guess I’ll have to wait for a while. Pity – just a few miles from the UK’s Number One university city, but might as well be on a beach somewhere…

    No that’s a good idea actually! 😉

  3. 5384 items? Bunch of lightweights. I really don’t think I’ll bother with it, I’m just going to get a 3Tb external with remote app access, like the Seagate Go-Flex or Western Digital’s version, that way I’ve got my own cloud storage and no annual subscription.

    1. Or any drive and a Pogo Plug should work, right? I also saw someone suggest MyTunesRSS, which creates a web page with links to your tracks that you can stream from anywhere.

      There are options. Not as convenient, but options.

  4. @Rorschach,
    I am thinking the same as you are. I am planning on buying the Seagate Go-Flex and set up my own mini WiFi cloud storage. We don’t have ubiquitous WiFi hot spots in my parts of Western, MA. And I don’t pay for 3G/4G service.
    So, using iTunes Match and iTunes in the cloud doesn’t work well for me.
    Plus, I have a lot of music from sources I am positive iTunes won’t find match. I have music from electronic musical instrument manufacturers that I like to listen to that both iTunes and the new iTunes match won’t ever find.
    My way, I have constant access to all of my music, movies and photos on my Mac! The added benefit…no yearly fee!

    1. For all of you that are playing with the thought of making your own “iCloud” service… I have been using SubSonic for quite some time now. It offers on-the-fly transcoding of music to a WIDE variety of devices, such as any iOS-device, windows phone, browser and platform dependent clients for at least the Mac. It also supports streaming (and transcoding) video directly in a web browser. The server runs on almost any platform. Just wanted to let you know! 😉

  5. so the cloud already handicaps music bitrate to 256 kbps. now the cloud can’t even handle the signups.

    not impressed. i can sync on my own network with much less hassle.

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