New study shows people using Apple’s Siri don’t really need Google search

“Siri is the most innovative feature of the new iPhone 4S from Apple. Siri is a voice controlled virtual personal assistant that relies on artificial intelligence,” Nigam Arora reports for Forbes. “Apple has done an excellent job at integrating Siri with other apps on the phone.”

“When I asked Siri to find the best Indian restaurant nearby it came up with the right answer. It did not answer with the nearest restaurant, but found the highest rated restaurant nearby,” Arora reports. “Before Siri, I would have conducted a Google (GOOG) search for an Indian restaurant.”

Arora reports, “We did a small study at The Arora Report to validate the hypothesis that users of Apple Siri are reducing Google searches. The study involved 17 users of Apple Siri who upgraded from Apple iPhone 3GS, 20 users who upgraded from Android phones and three users who upgraded from Apple iPhone 4. All 40 users of Siri report that they see no need to go to Google if Siri can answer their question. 27 users of Siri have not done a single Google search since they got iPhone 4S. 13 users have averaged two Google searches since they got iPhone 4S. These users would have previously done more than 10 Google searches in the same time period. This is a small sample and the study is not scientific, but the study provides evidence that Apple Siri users are changing habits.”

Read more in the full article here.


  1. I’m sorry but this is BS, I love my iphone 4s but Siri doesn’t make google obsolete. If we fall into the line of thinking such as this article wants us to, then the product will not improve as it should. Let’s say I ask Siri to pull up macdailynews or mac rumors, it tells me it didn’t find anything matching macrumors website. I can ask it to do a google search, in which case it proceeds. Perhaps in the future if you can bookmark all your favorite sites and ask it to pull it up based off of some sort of added setting on there then I could see how my use of google would decrease, but in the mean time there just is no other way to open up websites.

  2. what is google? 😀 i’ve been trying to live w/o google for a little over a year now – duckduckgo for search engine, dumped my gmail accounts, using bing for image and map searches. haven’t looked back yet.

  3. I wish someone other than Microsoft would hurry up and come up with a Google rival, complete with maps and image search. Like a lot of Mac users, I hate both MS and Google.

  4. Siri narrows the choices down while Google floods the user with choices. Sound like Apple may have created a decision engine.

    I think Bing just had its Bell ringed and Google kneed.

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