“Have investors, analysts, and pundits lost their minds? Reading some recent Apple analysis you could make that case,” Ed Oswald writes for BetaNews. “The company is still wildly successful financially, yet perusing the news sites and the blogs will make you think the company is in some danger of failure. That couldn’t be further from the truth.”
“Apple is on a path for sustained success, and there is building evidence of that through its financials and the market overall,” Oswald writes. “Failing to look at the big picture is a mistake… We really haven’t seen anything yet. Evidence of this comes from a recent study by Harris Interactive. The firm polled young consumers aged eight to 24. They found that Apple had strong brand equity in this key group — in fact, it is the top brand in computers, phones and tablets among those 13 to 24.”
Oswald writes, “The fact that Apple is curating such loyalty across the board among the youngest of consumers is very significant. These kids are growing up Apple, and when they get to the age where they’re making purchasing decisions independently the company will benefit. This is something Apple has never enjoyed during its three decades of existence.”
Read more in the full article here.
No doubt 4.5″ points the way forward.
Your penis length at full mast is really irreverent.
Irrelevant
That too.
Now come on Jane, is it really?
Apple in its 30 years existence, may not have enjoyed the younger crowd, when getting older, making independent purchases, but will now benefit. With that said, they had me from the start of my first computer and subsequent computers, laptop and tablet for the last 16!
And I look forward to my future Apple purchases.
Off course they did not enjoy the younger crowed. My Mac Iici cost me close to $3000 dollars if I remember correctly. Quadras where close to $7500, so no, the younger crowds did not partake.
My first Apple product was also a IIci. I still have it in the basement. I think we paid between $2500 and $3000.
‘ younger crowed. ‘
Yeah, they ‘crowed’ last year and they’ll crow next year.
Amen to that. I’ve been Apple Mac since 1992, more than 19 years, and nothing’s gonna stop us now. I’ll be using Apple products until I hit the old dirt nap, hopefully for a very
long time. I am excited by the Tim Cook regime and the continuation of Apple excellence.
I was a somewhat entrenched Windows sufferer for a number of years since college and am a recent convert, since 2010 to be exact. I thought I had no use for the Mac as everyone around me in the office is a Windows devotee. But something changed inside me when I bought the iPhone 4. It was as if a light bulb had switched on in my head. I thought the iPhone 4 was revolutionary when Steve unveiled it on stage at
I was a somewhat entrenched Windows sufferer for a number of years since college and am a recent convert, since 2010 to be exact. I thought I had no use for the Mac as everyone around me in the office is a Windows devotee.
But something changed inside me when I bought the iPhone 4. It was as if a light bulb had switched on in my head. I thought the iPhone 4 was revolutionary when Steve unveiled it on stage at WWDC 2010. From there I became fascinated with the iPad and purchased one after playing around with it in the Apple store.
When Apple released the Sandy Bridge MBP, I knew I had to jump in head first into the Apple universe as all the components worked seamlessly in support of each other.
The iPhone I thought was an elegant piece of engineering that had software that just worked enabling you to be productive. Android by comparison seemed like a geek’s beta project that was terribly unpolished when stood next to iOS. After using the Mac for half a year I can’t imagine going back to Windows which seems clunky and badly designed by comparison.
This explains a lot.
Other than the missing 4.5″ iPhone screen, you mean??
My SE cost me $2772
I think I paid over $1900 for an Si…
Yeah I’m one of those who have never bought a windows PC. Sure I’ve used them at work etc. so I know the dark side a bit.
Keep in mind, this is the same BetaNews which still inexplicably employs Joe Wilcox to say ridiculous things… so, take this article with a grain of salt.
My first Mac was the Performa 460 .. running OS 7.1 …
We got a bundled deal which included an HP DeskWriter printer and a gorgeous 640 x480 – 14 inch RGB monitor (all beige) for around $1,100 ..
It was just amazing what ?I could do with the 4 mgs of RAM … and that “impressive” 33 mghz processor ! …
It’s been in storage for years, but, I bet it’ll boot up just fine, today !
My first Mac was the Performa 6200cd with OS 7.6 (I think). A friend who I trusted deeply, encouraged me to go Mac over PC. The two of us were the only two who were “Thinking Differently” at midnight in our local CompUSA store on August 24th, 1995. The rest of the store was packed with Window-ites salivating over their Windows 95 OS that was being released.
I had a 6200cd given to me in 1997. After trying to use it, it ended up holding my basement door open. It was a total piece of crap, but I would have taken it over a Windows 95 PC any day of the week when it came out…
Mac Classic was my first machine ….. Been hooked ever since ….
Grandkids are growing up all Apple …..
Kids went with XP but have since switched ….
When I got my iBook G4 I was hooked. Will always get a iPhone for life. Will always have a MacBook Pro of some kind and will always be devoted to Apple products.
When I found a computer in 1984 that didn’t use a command line interface, I was hooked.
This article is Kool Aid.
I have always said that us devotees are not Kool Aid drinkers. We are, however, faithful apple cider guzzlers! 😉
As for time drinking – since 1983 – Lisa and then in 1984 – the Mac… then I bought a 5 meg drive – Wow- all that room! Been through the think and thin years with Apple. Will be until…
Have had a couple windblows PoCs to run a microscope and CNC mill but have now replaced the drivers for both with Mac software.
NEVER had a virus, infections, spyware, trojan, adware (commonly referred to as VISTA in the M$ world).
Android? Is that a type of digital pain in the a$$?
Your mom called you out of the basement again?
Get in here and do the dishes!
Can you point out anything about this article that isn’t true?
No, Android Rules. I’m afraid you’re Kool Aid.
Apple is even selling Kool-Aid now if you need any more: http://bit.ly/fj1zej
Apple IIc 1983 about $2500 or so
Mac Plus 1985 (I think) about $3000k
Many more after that, but fell off the bandwagon for a while after my Mac 8500, got the kids the 1st gen iMac, the wife the 2nd gen Pixar-like iMac and I jumped fully back on board with the Air as soon as it came out. No looking back since.
But it’s funny to note that the best machine you can get always costs about 3k.
I love my apple macbook pro and imac. LOVE THEM!!! hehe, but until the iphone is at the VERY LEAST 4″ I will be a happy GSII owner… I love my GSII it’s a fantastic feature rich phone.
Every oversized Android phone screen has a lower pixel count than the iPhone. Give your head a shake. In cell phones, bigger is not better, resolution is.
I’m sorry but the galaxy s II screen outclasses the iphone screen, look at them side by side, the rich vivid color and high res is fantastic.. the retina display is fantastic but looks dull and washed out.. it now hurts my eyes. I LOVE apple products but the GSII out classes the iphone (for now) I cant wait for the iphone 5, as I think this will be apples ace in the hole.
I think the apple cost 3000 $ back in 1978, but I was lucky Steve Jobs offered one to me. We have been close friend ever since and I have been using Apple made produits ever since. Apple II, Apple IIe, Apple IIc, Apple II GS, MAC 128, MAC 512, MAC , MAC SE, MAC II, MAC IIx, MAC IIci, ….. all modems untel m’y latest MBP !
All lie in m’y bassement in their original package , with the original system disks. Yes! even the awful Mac OS 7.4 !!!!!
I’ve also noticed observers prattling about Apple slowing down. They are in for a parade of surprises over the next several months.
Had used PCs with command line interfaces. Hated them. First time I used the old classic Mac OS GUI, I fell in love. Started with a pizza style Macintosh LC in 1992 and a 12″ monitor. Have stayed Mac ever since. Couldn’t stand for my kids to go Windows, so I bought my daughter one of the last MacBooks, and my son has an iMac and will inherit my old MacBook Pro as I’m upgrading to a new model. My wife has a Mac mini and we all have iPod touches. When I can afford it, I’ll get an iPhone. Windows is OK for simple use (Web browsing, Email, social networking, etc) and pedestrian office work, but for real creative work nothing beats Apple kit.
Forgot to mention my iPad 2, which has significantly increased the amount of reading I do, and with Apple Keynote is the best presentation device for the classroom I’ve ever used.
A key to Apple’s success is that Steve Jobs learned long ago to ignore the juvenile chatter of the tech media, in fact Apple uses this annoying noise to its own advantage. While knuckle-dragging journalists rant about Apple’s immanent demise because it didn’t carry out xyz critical activity, or because a device lacked some critical function, millions of more knowledgeable consumers quietly buy iDevices and Apple continues to rake in billions of dollars.
I bought the first IBM clone, made available from long defunct Columbia Computer. Command line, two 5 1/4 inch floppies, 768 kb of RAM, NEC monochrome monitor, Okidata dot matrix printer. Saved thousands of dollars at bargain price of $5000. 1984 bought first 128 k Mac with one 3.5 inch floppy for 2499, and that was all she wrote. I have purchased over one hundred Macs, run severally businesses on it, ran one of the first wireless networks with it, taught, created music, animations, video with it and have owned most iPods, iPhones, iPads. Still running my business with Macs and am in the process of making an iPhone into a treatment device for people who suffer with chronic pain. Apple has shaped my life and been instrumental in helping me improve the lives of thousands of others. Am I a fan? Hell yes!!!!!
Satan is wearing a sweater – an analyst finally gets it.
My first Mac was a 6500/300. It remained in limited use (running OS 9.2.2) until earlier this year, when I finally sold it (with most of the other Macs I bought from that period of time, and kept around). Great machine. I still have my Cube, iMac DV SE 500, and TiBook 550Mhz; all still in use; as well as my mid-2009 MB Pro…
In the years bought
Mac Classis Wrote my phd thesis on it. $1400
Mac 6100. Not the world best Mac. $1500?
G4 sawtooth tower. Lasted almost 10 years. $1600
G4 PowerBook. $3000
Mac book pro. $1700. Best machine ever had
Mac book $1000
Mac mini $700
Definitely like that the price has gone down over the years and the quality has gone up.
I do not like articles like this because it can lead apple into complacency. They need to keep on aggressively developing the best products ever otherwise they return to the mess of the early 90’s.
No chance of that happening. Apple execs and most employees donʻt read these articles. Apple constantly competes against itself. The idea that Apple needs external competition is a myth with no basis in reality.
Every now and then I boot up my old Mac plus w/ 1 meg RAM and 30 meg SCSI external HD and get down with Crystal Quest for a satisfying trip down memory lane. It’s pretty amazing to think I’ve got Word 5.1 and Excel 2.2, oh, and I forgot about Quark 3, and can still output some fantastic formatted documents on a laser printer. Waaay ahead of it’s time!
My first Mac was an original 128k with no internal hard drive, a 400 MB internal floppy that I had to keep removing and inserting to run different applications (until I bought a second floppy. I paid about $2000 for the Mac 128K at a Ferranti-Dege Store (a Harvard Sq camera shop that had another store that sold Apple products).
Early on, Apple had the kids onboard – many of whom went to school with those venerable apple ][+, apple //e, apple //c, apple 2GS computers (which had a mac-like graphics mode and even a version of hypercard!).
Apple is finally regaining (has gained) what it lost, with a vengeance. I agree that the best is yet to come.
The author may be right in his speculations about the growing Apple bias as today’s youngsters mature. But he is missing the much bigger point that Steve Jobs alluded to as he prepped to bow out of Apple.
When SJ said that the ‘best was yet to come’ he was talking about better revisions of existing products and software (like Siri).
Equally important he was almost certainly talking about altogether new product lines like the rumoured Apple iTV, a iMedia appliance for cars and robotics too. These are all devices areas for which Siri would be ideal. As in:
”Asimo’, make me a coffee, easy on the milk, two sugars.’
Ooops!
I meant ‘Asimov’ of course!!
I switched to Apple in early 2008 when I bought a MacBook Pro, which replaced my Windows desktop. The thing that really hit me when I started using my MacBook Pro was I felt like I was using a “real computer”. For me that sensation of using a “real product” (and I have a few Apple products now) is tied into Apple’s best days being yet to come.