UK employment tribunal upholds Apple’s termination of retail worker over Facebook post

“Social media can create opportunities for business, but the associated risks are also becoming clear as employees turn to Facebook and Twitter to let off steam about their jobs. Employers are increasingly asking themselves how best to protect their image and reputation online,” Jamie Hamnett reports for People Management Magazine. “This recent employment tribunal case provides useful guidance for employers on how to prevent employees making damaging statements on social media and how to respond if such behaviour comes to light.”

“Crisp, who worked in an Apple Store, posted derogatory statements on Facebook about Apple and its products. The posts were made on a ‘private’ Facebook page and outside of working hours,” Hamnett reports. “One of his colleagues, who happened to be a Facebook ‘friend,’ saw the comments, printed the posts and passed them to the store manager. Crisp was subsequently dismissed for gross misconduct.”

Hamnett reports, “The employment tribunal rejected Crisp’s claim for unfair dismissal. Key to the tribunal’s decision was the fact that Apple had a clear social media policy in place and had made it absolutely plain throughout the induction process that commentary on Apple products, or critical remarks about the brand, were strictly prohibited.”

Read more in the full article here.

[Attribution: AppleInsider. Thanks to MacDailyNews Readers “Fred Mertz” and “Edward Weber” for the heads up.]


  1. Thus far everyone has missed the most important fact of the story: His post was in a supposedly “private” Facebook group.

    Anyone who posts anything online should assume that anyone can (and will) eventually find out about it. Especially with Facebook, Twitter, etc. Nothing, and I mean nothing, is private on ANY social media outlet. So just because you think you’re in a “private” group, don’t for a second believe you can say whatever you want and have no consequences.

  2. I am one of the recent victim of this social media, posted a pretty OK tweet ‘ 5 weeks in the assignment, its been challenging without any clear directions’ and was dismissed immediately.

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