“In Apple’s (AAPL) most recent fiscal year ended in September, the company’s Macintosh line of personal computers generated revenue of $21.783 billion, representing 20.12% of Apple’s $108.249 billion in reported revenue,” Robert Paul Leitao writes for Seeking Alpha. “The Mac’s $4.304 billion gain in revenue during the fiscal year represented 10% of Apple’s $43 billion in revenue growth.”
“The graphs and table data in this article illustrate and delineate Apple’s unrelenting Mac attack on the PC market. For over five consecutive years the rate of growth in Mac unit sales has exceeded the rate of unit sales growth for the PC industry as a whole,” Leitao writes. “In only one quarter of the most recent twelve fiscal quarters has Apple experienced a year-over-year unit sales decline. In FY 2011 Macintosh unit sales rose about 22.5% to 16.735 million units following a 31% rise in unit sales in FY 2010.”
Leitao writes, “In the current quarter ending in December, Macintosh unit sales may reach 5 million units for the first time in the company’s history, breaking the unit sales record of 4.894 million units sold in the recent September quarter.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
“In the current quarter ending in December, Macintosh unit sales may reach 5 million units for the first time in the company’s history . . . .”
But, but, but . . . what if the oh-so-astute tech analysts on Wall Street expect 6 millions units for the quarter? What if they expect 7, or 10, or 20? A mere 5,000,000 Macs will drive the stock so deep into the ground, it might never recover!
(Sarcasm hip deep here)
That’s what we call falling short of estimates. It’s a very good thing. It allows us to buy more Apple shares while they’re cheap and we’re young.
Eventually in the future smart people will out number stupid people, and the shares will naturally rise to the level they should be, based on the fundamentals. By then we will be old and rich and happy.
People keep thinking that Wall Street is just stupid and that’s why Apple shares continue to lag estimates. That’s ignoring the probability that Apple shares are deliberately being held down and there won’t be any so-called realization coming from Wall Street. I’m fairly certain Wall Street is not that stupid because they should be able to read Apple sales trends as easily as any Apple bull. That’s why analyst target price estimates remain high while Apple shares remain low.
If analysts continue to post higher sales expectations than Apple can meet, then you know it’s being done for a reason of manipulation. They can plug in any numbers they want to make Apple fall short no matter how many units Apple sells. Apple’s low share price is not stupidity. It’s by manner of design.
Unfortunately, AAPL stock is priced exactly where it should be because it is you and I who are willing to buy it. If you really think the stock should be up at over $500 are willing to buy it at that price then that is what it is worth. By the way, I have 250 units I would be willing to sell you right now for that price. If you don’t buy it from me, shut your mouth about where it should be.
You know nothing of how the stock market works.
Unfortunately you’re wrong. See the movie “Idiocracy” for an accurate portrayal of the future U.S..
Yep, the movie is, in fact, a prophesy. I can see it coming true all around me, every day. Of course it (the movie) was poorly done, but it sorta proves the point, eh?
Yep the smart people will never outnumber the stupid people. Idiocracy is indeed a prophecy!
Smart people will never outnumber stupid people.
my favourite outnumber is eleventy
…which is why Apple should NOT kill the Mac Pros! The iDevices are feeding back into the Macs!
One of the best comments I read from Mac Rumors:
“Look for pitch forks if this happens.
This would effectively end pro app development for mac os x. If software vendors are going to be limited to mac mini processing power or iMac screen restraints, then software devs will no longer pay and invest in the os x platform.
If apple is really only thinking about profit margins when it comes to the mac pro, they are in trouble. Even if it was a los leader, the presence of Mac Pros used in Post production work and media related work is astounding. Get rid of that, you’re pissing on thousands of customers and no longer will your laptops be advertised and recognized for free in tv episodes.”
The Windows market collectively (and mostly) sells to existing Windows customers. The number of “brand new” Windows users is comparatively small, especially in a stagnant economy were enterprise purchases are delayed (or canceled outright).
Apple also sells new Macs to existing Mac customers. But there is this HUGE pool of potential Mac customers out there. This pool of “trained and motivated” new Mac customers is called “existing Windows users.” The majority of new Macs are sold to this group of first time Mac buyers.
Apple just needs to “convert” a small but steady percentage of Windows users every year (while maintaining existing Mac users). Fortunately for Apple, that pool of Windows users is not going away any time soon.
“If apple is really only thinking about profit margins when it comes to the mac pro, they are in trouble. Even if it was a los leader, the presence of Mac Pros used in Post production work and media related work is astounding. Get rid of that, you’re pissing on thousands of customers and no longer will your laptops be advertised and recognized for free in tv episodes.”
Whoever wrote this doesn’t remember that the “pro” market, while providing a base for a near bankrupt Apple to grow FROM, they were also the cause of Apple’s near bankruptcy. Because Apple was losing to the Wintel platform, Apple management strove to satisfy the creative market, instead of competing for the much, much larger (99%) “general” market.
I’d expect Apple, should they truly be looking at the profitability of specific product lines (as they should be), would first increase the price of the Mac Pro line, before they would discontinue it. The people that are screaming Apple is abandoning them, will be the same ones that will scream the price is too high.
Whatever, I think this is one of the most ridiculous rumors I’ve seen. Just as HP found the economies of scale that CPG affords the Company at a large, to warrant remaining in a very low margin industry, the Mac Pro line benefits from the economies of scale that laptops, iMacs, iPods, iPhones, and iPads generate.
Apple isn’t going to discontinue the Pro line, but starting such a rumor drove a lot of eyeballs to the originating web-site, which was the only reason for the article.
It trubbled me today listening to the local news report that intell is putting a bunch of mony and research groups together to gang up on Apple and go after the Mac Book Air. The reporting specified that intell would not let Apple continue to lead in the ultra portable laptop market, with their run away hit the Mac Book Air.
WHAT THE HELL Apple buys the processor and the graphic’s from intell. Why would intell care who sells the most laptops with there chip inside.
Tim Should be Pissed Unless Apple is indeed making a processor switch to there own ARM in house chip design.
Mac daily news reported
“Apple told us to do something about power conservation or loose our business” -intell
Apple has like 1,000 engineers working on chip design
And today Apple considering discontinuing Power Macs
Might take us off topic but what do you think?
Macmac, – Sicksick. Spellspell. Intellintell.?? Therethere? Monymony?
Trubble, trubble, boyle & bubble.
Missed one. Looseloose, loser!
God, I learned how to spell in the third grade! They made me stay after school one day..
Great article.
Best part – Macs ASP is barely dropping even though they shifted to sell more laptops.
No one else can do this.
You can count me as one more new Mac!!!! I’m getting that badazz 15 inch MacBook Pro in the next couple of days!!! I’m super excited. I’ve had my white MacBook for 4 yrs and it’s time to upgrade. Yes I know Apple will have new MacBook Pros in Jan. or Feb. but I’m not waiting.
I know you are excited about the 15″ MacBook Pro but don’t put a 6G SSD in it, it probably won’t work.
Why won’t Apple fix this?
It isss fixed, they released a firmware update. 500 MB/sec!
I still hate iPhone battery. It sucks! Who ever invented it is sure not a genius!
The stock ain’t going anywhere but DOWN! 80 billion in the bank is just sitting on the sidelines doing nothing …just sell the shares ..you’re an idiot if you think aapl is going to 500 pps
iphone 4 32gb – MBP 08′
Let’s see you short some shares if you are so sure.
just bought my MBA last week, its my first macintosh, i’m really enjoying, it’s the base 13″ model, pretty good, i was kind of pushed into it, before i had a few apple devices, now i’m satisfied with the MBA and the i4 together, iCloud is great!