Four reasons why an Apple television will be the easiest money the company’s ever made

“Before his death, Steve Jobs gave biographer Walter Isaacson his views on such a product: ‘I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it,'” Michael Comeau writes for Minyanville. “The phrase ‘I finally cracked it’ can’t be ignored — this thing is coming.”

Apple’s “entry into the television set market will actually be far easier than the company’s initial efforts in smartphones and tablets,” Comeau writes. “In fact, iTV will be the easiest money Apple’s ever made.”

“First of all, the TV market is huge, so there’s less uncertainty regarding potential market size than there was with smartphones and tablets when the iPhone and iPad were introduced,” Comeau writes. “Second, Apple has a ton of experience in making displays, including its popular Cinema models and the ones in its iMacs. So there’s no obvious technological hurdle. Surely Jonathan Ive can handle a TV tuner.”

“Third, the competition is just aching to be ripped apart,” Comeau writes. “And finally, unlike smartphones and 3G-enabled tablets, television sets do not require entanglements with telecom carriers.”

Much more in the full article here.


  1. I think things are not going to happen as fast as we would like. One of the big problems that is just begging to be solved is the whole delivery of content.

    iCloud is great but the rest of the TV experience sucks. People want to get away from expensive monthly bundled packages so they mash together a bunch of disparate services and no one solution does it all.

    Today’s bundling of packages is like selling of albums – more people want to get away from them and just watch their favorite shows. Few people want to consume the entire contents of a single channel even.

    So there needs to be a change in the way content is delivered and purchased to make it consumer centric rather than studio centric.

    1. Why does Apple Have to mess with the providers to be successful ….no other TV mags do….they just need t.o provide a better TV…. Voice commands, integration with their ecosystem, easy setup and superior sound and picture…cable, satellite , etc content providers are you decision just like they are for your current tv….

      1. That should have been mfgs not “mags”… Hate this auto correct on the iPad…hurts as much as helps…. Oh yeah…. Add built in video camera and mike for video chat….

  2. I recently dropped my DirecTV account ($90/month). I had a long discussion with the customer service gal about things like a-la-carte channel selection and the fact that Apple was about to eat the lunch of the Cable and Satellite providers. Of course she wished me luck and tried to entice me with all kinds of offers. My solution is to watch what I want, when I want thanks to over-the-air broadcasts, Vuze, and my AppleTV! Of course I don’t like having to resort to Bit Torrent but after being screwed by DirecTV for so many years I don’t feel to bad as long as Apple has a totally legal solution to the problem coming soon.

  3. It’s also possible Apple flips their traditional model on it’s head for the TV market.

    Maybe they’ll end up “giving them away”, and make it up on “media” sales (in-app purchases, iTunes sales and some kind of all-you-can-watch streaming service). You just never know with Apple.

    TV sizes & prices are stabilizing. And before flat screens many people kept their TVs for 10-20 years. That’s lots of time for a heavily subsidized model to work.

    If they were “given away” by Apple, the entire industry’s resources would be immediately focused on the “software” (apps & content). And Apple would own the entire television market in one go.

  4. Apple needs to bypass the cable/ satelite providers. How better to do that then to launch its own satelite which will work with Apple’s new iTV. It’s all the content management and just access to all the content that’s the trick. So Apple becomes a satelite provider and gains ALL the same content, provides a new tv which contains AppleTV and can record/ manage/ timeshift all your programs using Siri or another elegant iPad interface. iTunes will fit in there somehow.

  5. Big whoop. As long as I have top pay for bundled programming that I do not want I couldn’t
    care less about the interface with the TV. Until and unless I can pay only for the programming I want and when I want it forget it.

  6. The Apple TV has to pay homage to the past. It will NEED to have some legacy connections. People have too much invested in their other equipment, no way are they going to obsolete their collection of movies and such. Even the iPod had to rely on people ability to get their CD’s into the device (via a computer w/iTunes and ripping). It was not the paid songs that kept it afloat. It was the replacement of having to lug around all those cd’s.

    No way I want a tv that won’t allow me to plug into local cable/tv antenna and tape/watch my shows FOR FREE vs the 1.99 to 2.99 per episode they charge in iTunes for 40 mins of programming. So you have to keep a coax input. Same goes for HDMI in for my PS3 and other devises.

    But with that said, if they could add to that with a better interface, built in dvr function with a external USB port for extra storage. the ability to play ALL OF MY OWN media files, not just iTunes ones. Then they will have a winner.

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