Steve Jobs’ told biographer: ‘I finally cracked’ the secret to an easy-to-use integrated HDTV

Steve Jobs told his official biographer, Walter Isaacson, that he had been thinking about a full-fledged Apple television.

Hayley Tsukayama reports for The Washington Post:

“He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” Isaacson wrote.

Isaacson continued: “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’”

Read more in the full article here.

MacDailyNews Take: If Apple makes an Apple television, it won’t be about hardware specs (they’ll be solid enough), but about the user interface, ease-of-use, and a new way to Think Different™ about “watching TV.” It’s not at all difficult to imagine Siri on board (hopefully after having already spread to iPad, iPod touch, and, of course, Mac.)

After it’s unveiled, the naysayers will pooh-pooh it, the Gizgadgets of the world and Apple’s soon-to-be-steamrolled TV set “competitors” will produce spec sheet shootouts pitting it against the Samdung XJ45b-Q11 and/or the Sony QMK-32L-1029, and then millions upon millions of Apple units will be sold in the first weekend after huge crowds line up on launch day.

[Thanks to MacDailyNews Readers “Brawndo Drinker,” “Lava_Head_UK,” “Lynn Weiler,” and “Will Rhea”for the heads up.]

Related articles:
Apple reportedly gearing up to produce Apple HDTV set for Christmas 2012 – October 20, 2011
Apple is working on a television for 2012, say sources – August 28, 2011


  1. Why the hell does a TV need an OS? TVs only started becoming ridiculously complex when every set maker started trying to bring an OS to them in order to integrate various boxes.

    Something that was (and still is) completely unnecessary. It’s funny how TVs were able to be connected to various boxes for years before any set maker tried to bring “ease of use” to TV viewers.

    It was a solution to a problem that didn’t exist.

  2. You just ask Siri:

    “Siri, please fetch (whatever you want to watch) and play”


    “Siri, display the program from ABC”, etc. The schedule would be displayed on the TV screen.

    And you can manipulate the TV any other ways by asking Siri to do it for you. By the way, isn’t Siri your personal assistant?

    You don’t have to fiddle with buttons and all the gadgety run-around-in-circles that geeks used to do. Wouldn’t it be awesome? I think only Apple can pull the rabbit out of the bag.

    1. Now take it a step further than the obvious: Siri make a note of this recipe (while watching a cooking show) BOOM a note appears on your phone and ipad with the recipe. You walk into the kitchen: Siri: I have the tomatoes and garlic, make me a shopping list for the rest. Siri: find me tickets to the next game (While watching your favorite sports team)

      The possibilities are potentially limitless. I can’t wait..

  3. I agree the moment I saw it i realised that siri will be the future for tv and so many other devices we use and through iCloud will allow us to have control over almost anything from anywhere by the simplest of commands- the complete opposite of our present stone age Japanese inspired device interaction based on complexity is better.
    TV is just so difficult to use now in terms of getting what you want when you want. An assistant that does all that for you and hides the growing complexity will make the number of stations you have, that complexity irrelevant to using the set and finding the content you want, it will even act as your memory when your own fails you and will potentially search for any content available anywhere that you can access and any cost involved. Yes SJ has seen the future of TV and once again its lateral thinking that has done it.

    God it will make us so lazy.

  4. I’m hoping that Apple is able to put together a physical model that can combine on demand from cable services along with streaming from Netflix, Hulu, and iTunes. It’s time that televisions met computers and a greater level. It should be a lot easy to share content between computers, post-pc devices, and televisions for regular folks.

  5. Apple doesn’t have to sell the whole TV. They just have to sell the best damn set-top box in history to one major cable/satellite provider a la AT&T with the iPhone and just wait for the rest to come begging.

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