Apple reportedly gearing up to produce Apple HDTV set for Christmas 2012

“Get ready, America, because by Christmas 2012 you will have an Apple TV in your living room,” Ben Kunz reports for Businessweek. “I don’t mean the cute little box now called ‘Apple TV’ that plugs into your set to stream Netflix, but the real deal—a flat-panel Apple television set tied to the company’s online ecosystem and designed as only Apple can do it.”

MacDailyNews Note: Obviously, Apple TV does much, much more than simply “stream Netflix.” That’s like saying a Swiss Army Knife opens cans of soup.

“There’s a $14 billion rationale for this prediction but first, let’s explore the rumors. This summer Piper Jaffray analyst Gene Munster dug through component suppliers and found evidence that Apple is gearing up to produce a real TV set by late 2012,” Kunz reports. Venture capitalist Stewart Alsop, a former board member at TiVo (TIVO), has published rumors that Apple has a television coming.”

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Kunz reports, “And Steve Jobs himself hinted last year that Apple might build a real television unit. ‘The television industry … pretty much undermines innovation in the sector,’ Jobs said at the All Things Digital Conference in July 2010. ‘The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.'”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]


  1. Here is the problem I have with the “Apple is going to sell a TV” prediction:

    Apple has entered three new markets in the past 10 years:
    — Digital music players
    — Smartphones
    — Tablet computing

    What all three of these markets had in common was that they were ripe for disruption. The markets existed (just barely, in the case of the tablet), but absolutely no one was happy with the products available at the time. The markets were ready for Apple to march in, show everyone how it’s done, and take over.

    Now compare that to the market for television sets. Is that a “disruptable” market? Sure, no one really gets excited about TVs these days (unless you’re buying your first HDTV), but I don’t sense any degree of discontent from consumers. What is there for Apple to shake up?

    Let me put it another way. Until Apple came along with the iPod, most people weren’t buying MP3 players. Until Apple came along with the iPhone, most people weren’t buying smartphones. Until Apple came along with the iPad, practically nobody was buying tablets.

    But everyone owns a TV.

    This makes the TV market a much tougher nut for Apple to crack, and the risk of failure much, much greater.


  2. If Apple were to get int he TV market here’s what I think it MIGHT have or possibly just my own punch list of desirable attributes.

    First Hardware: It would have a screen supplied by someone else. C’mon Apple will not manufacture there own. Component Suppliers are just that. Hopefully they’ll add a TouchScreen capability to it although with iPads and iPhones I could easily see one of those having a “App for That”.

    The set would be at least 1080p, hopefully even 2k resolution (can you say retina display). LED backlit, etc.

    We all know this is where Apple adds value. In a word Siri. Who’s to say the remote control (iPad, iPhone or iTouch) would not have Siri relaying voice commands to the tv via remote app. It would be stupid not to. Along with all other current AppleTV functionality and more importantly wifi and ethernet port for linking to your shared folder on your desktop etc…

    1. I also think that Siri is the true differentiator that Apple could have on this hypothetical TV (though I suspect they will not make one). Forget having to know the channel or the fun of doing a title search without a keyboard – just tell Siri to find the channel or the dates and set up a recording.

  3. Ohh, and the tv WILL have a QAM Cable port, over the air (OTA) antenna. You idiots thinking Apple’s (or any other tv) can drop those are deluding yourselves. No way I’d buy a tv that didn’t have those connections any more than I’d buy one that didn’t have at least 2 HDMI ports on it.

  4. I think this is about the thousandth time I’ve heard this rumor.

    No, I’m sorry. That’s an exaggeration. It’s probably only about five or six hundred times.

    Ever since Apple shipped the MacTV way, way back when (’93) people have been saying Apple will do a TV. No Apple TV yet!

  5. Gene Munster has been predicting this for years now. As his previous prediction date approaches, he pushes it back a year with a new prediction. He’s the only one who has been calling for this, and everyone else just recycles his rumors.

  6. There is much greater profit incentive for Apple to license current AppleTV chipsets for Panasonic and Sony to install inside their monitors than there is for Apple to compete in a bloodthirsty, low-margin TV market against all of them.

    Can anyone name a TV manufacturer that’s successfully sold a TV with a 40% margin in the last decade? 30%? 20%?

    Perhaps these rumor mongers need to review the list of TV manufacturers that provided technically superior products but are no longer in business.

    1. Uh, sounds like things that were said about…music, Phone Carriers, tablets. Apple doesn’t compete on existing terms, they write their own rules and then dominate because their product is ahead o the curve, everyone else scrambles to catch up.

      Sony is pissing it’s pants, praying this rumor isn’t true. Apple has spanked them on MP3 players, Phones, Laptops and tablets. WHEN Apple decides to own the TV market, they will…

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