“Get ready, America, because by Christmas 2012 you will have an Apple TV in your living room,” Ben Kunz reports for Businessweek. “I don’t mean the cute little box now called ‘Apple TV’ that plugs into your set to stream Netflix, but the real deal—a flat-panel Apple television set tied to the company’s online ecosystem and designed as only Apple can do it.”
MacDailyNews Note: Obviously, Apple TV does much, much more than simply “stream Netflix.” That’s like saying a Swiss Army Knife opens cans of soup.
“There’s a $14 billion rationale for this prediction but first, let’s explore the rumors. This summer Piper Jaffray analyst Gene Munster dug through component suppliers and found evidence that Apple is gearing up to produce a real TV set by late 2012,” Kunz reports. Venture capitalist Stewart Alsop, a former board member at TiVo (TIVO), has published rumors that Apple has a television coming.”
Kunz reports, “And Steve Jobs himself hinted last year that Apple might build a real television unit. ‘The television industry … pretty much undermines innovation in the sector,’ Jobs said at the All Things Digital Conference in July 2010. ‘The only way this is going to change is if you start from scratch, tear up the box, redesign, and get it to the consumer in a way that they want to buy it.'”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward Weber” for the heads up.]