Apple’s next big thing is already here; revolutionary Siri will stymie rivals Google and Microsoft

“The iPhone 4S’s virtual assistant, Siri — a feature that allows users to tap into many of the phone’s capabilities with their voice — is a sleeper hit with ‘revolutionary’ potential that will soon appear on Macs, TVs, and iPads and ‘stymie’ rivals Google and Microsoft, analyst Shannon Cross wrote in a note to investors Friday,” Brian Caulfield reports for Forbes.

“‘With investors understandably distracted and saddened by the news of Steve Jobs’ passing, we believe the key feature of iPhone 4S has been overlooked,’ Cross wrote. ‘We believe the technology will only be appreciated once in the hands of consumers,'” Caulfield reports. “The death of Apple co-founder Steve Jobs the day after Siri’s unveiling also overshadowed Siri’s capabilities. Much of what Siri does seems to parallel the voice-command features that have long been built into phones running Google’s Android software.”

Caulfield reports, “There’s more there, Cross argues. A lot more.”

Read more in the full article here.

MacDailyNews Take: Shannon Cross gets it.

[Thanks to MacDailyNews Reader “GetMeOnTop” for the heads up.]

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