“Tim Cook is following the greatest opening act in corporate history,” Carmine Gallo writes for Forbes. “It’s nearly impossible to satisfy the audience after they’ve seen the best. But Cook has no choice. He’s the new CEO of the world’s most admired brand and it’s not his fault that he’s being compared to the world’s greatest presenter.”
“Cook did something very smart when Apple introduced the new iPhone 4S on October 4th,” Gallo writes. “He didn’t change the plays. In my book The Presentation Secrets of Steve Jobs, I make the case that anyone can significantly improve the quality and effectiveness of their presentation by applying the Steve Jobs ‘template’ to their presentation, whether they use PowerPoint or Apple Keynote.”
Gallo writes, ” Cook stuck right to the playbook. I won’t go through each of the eighteen plays that make up a Steve Jobs presentation, but I will highlight seven techniques that Cook and several other Apple speakers applied, along with a brief explanation of why the technique works.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Ellis D.” for the heads up.]
Scott can be the new…. Have great fun with his demos and presentations
“Cook stuck right to the playbook.”
Really? He was using a Playbook?
🙂
All you Apple fanbois – even your own guys see that this is a dud!
Anti Apple troops unite!
http://ihaters.wordpress.com/
Speaking of duds, I’ll bet your parents had the same feeling when you were born. Bet your dad wishes he could call back that little wiggler that created your stupid ass.
I can certainly understand how people can be enthusiastic about certain brands they favor… computers, phones, cars, appliances, etc.
What I cannot understand is what sort of cranial stack-heap collision it takes to make someone passionate about a brand they do *not* like. How could they possibly give a rat’s ass?
I’m picturing some unwashed psycho, standing out in the office parking lot, waving his fists, spittle flying from his mouth as he curses passing luxury sedans.
Hey, you’d spray too if you didn’t have any front teeth!
What I cannot understand is the time and effort you and other “psychos” spend hating (and spreading hatred). For what purpose?
Only a fool would waste time being “anti” when you can spend precious, fleeting moments of a potentially worthless life doing something constructive. As John Lennon said, “positive energy is stronger than negative energy,” thus, “Give Peace a Chance” instead of “Stop the War.”
Advocate for the technology you want- better yet- stay in school and learn something.
Wow, a blog for haters and losers?
Please Mr. Ballmer, get a grip. Just put the chair down, take your meds, and it will be OK. You’re close to retirement anyway, they probably won’t fire you for another year or 2, just relax and collect your billions and it will all be over soon.
At first glance at the 4s, nothing blows the doors off.
But I think if you look at this more closely things change.
The advances – are they revolutionary or merely evolutionary? Is iCloud the most important battleground of today’s digital world?
http://jmmxtech.wordpress.com/
For those without wi-fi and iPhone what does Apple?
Absolutely nothing. The iPhone does nothing for those without Wi-Fi. The 4S is a complete and utter dud and will fail spectacularly in the market.
Are you being sarcastic, or just an asshole as usual?
Speak for yourself dickwad. Your question is posed as from a dickhead so I won’t bother cogitating over it.
BLN
please up your Lamictal, I miss the old you.
Good grief, you have to cogitate over that statement?
Betcha had to really rub those two brain cells together to come up with that word.
I do think you may be wrong just this once, Dear.
good word, cogitate.
“grad-ge-ated” and cipherin’ too
You’ll have to excuse me as I have a date with a noose cuz there ain’t no iPhone 5 and this 4S thang is BS.
Be kind to BLN. He has multiple personality disorder (none of them very nice), and he doesn’t get out much.
BLN, people in glass houses just shouldn’t throw stones mate. Yes, even the cogitative ones.
You never can tell with assholes.
It sounds sarcastic to me. Besides, Jean Brunet’s question is nearly incomprehensible.
Jobs is a touch act to follow! My only criticism, and perhaps advice would be to speak a bit faster, and be a bit more excited about it.
He did get more animated a couple of times, and that helped a lot. But when he was trolling along with fairly mundane stuff, and a slow pace, it was kinda poor.
Public speaking is not for everyone. I hope he can improve over time. The other guys are all pretty good, and they can and did help a lot!
Tim did a great job.
They can invite the Woz to participate in these events I believe with a net postiive effect.
Good call. Woz could do the two step better than anyone.
Hell yeah throw in a short story about the early years and he’d have the room hooked.
This event tells me Jobs is to sick even to advise. HIs old technique of under-promise/over deliver was ignored as management did not manage expectations. There are plenty of ways to soften expectations, like make an announcement, not an event.
I’m not sure why the company does this business of a higher number followed by the same number with and “S.” Go to the next full number. There’s a lot of disappointment by people who have no idea what the phone is, but dammit, they want a 5, not a measly 4S.
Then all this beta stuff, and features to-come-later. That’s what google and microsoft do, not Apple. Either have it ready or wait until it’s ready.
I don’t appreciate having to look up words college boy.
No one could replace Steve. Steve Jobs talking about computer devices was like having Newton lecture about gravity, Schroedinger talk about quantum mechanics or Leonardo interpreting the Mona Lisa. Tim Cook may not have the performance skills of Stev Jobs, but he does speak with authority. Compared to all the bloggers if Tim says something about Apple you have to believe it because he is now the man in charge.
Tim Cook is brilliant as an operational type, but he is not a passionate speaker. I don’t know if anyone can replace Steve Jobs as the face of Apple, however, there has to be someone better than TC at setting the tone and pace for these new product intros.
There is probably no one else on the planet that can speak like Steve Jobs let alone Tim Cook, try as he may. Tim needs to be his own man, but the fortunes of Apple and many depend on it. (My Mom’s maiden name is Cook so as a Cook myself I’m rooting for him.) As a stock holder I hope he doesn’t underestimate how much charm plays in presentation. Yeah the other guys seems to have a lot more as Tim keeps it in reserve. He might need to cut loose a bit more.
I gotta give the guy credit. He is CEO now, he could picked anyone in apple to go out there but he tossed his nuts in a wheel barrow and did it himself.
He may be no Steve Jobs but I think he could grow into something great in time.
Obviously Steve sees something great in Tim or he wouldn’t be out there.
He’s got my thumbs up and im not even a shareholder.
“but he tossed his nuts in a wheel barrow and did it himself.”
Wow! I must have been asleep because I totally missed that one!
😉
@John: Well said. I always believed that about Jobs. He’s truly passionate about what he does and he really believes his stuff will change the world.
Tim may or may not feel the same way or he just can’t express it as well. We’ll see.
I thought Tim cook was absolutely brilliant.
For someone who doesn’t present regularly like the rest of the group, he was fantastic.
Well done Tim.
And I am sure will get even better.
Cook was always going to be struggling to deliver a performance that followed SJ.
The situation would have been better without the iPhone 5 hype. Therefore whilst Apple never comments on its product launches ahead of time, an e-mail from SJ to one of his many fans, calming the speculation would have gone viral and given Cook at least some relief from the expectation of new product being interwoven with the desire for someone with the oratory skills of SJ – which was even harder to satisfy
I thought Tim did a pretty good job. My only criticism is that he paced back and forth across the stage too much. He used his cast well, I’d like to see more of Jony Ive at these things though. As long as Tim remains himself and doesn’t try to imitate Steve he’s going to get nothing but better.
Tim may losen up on stage after he gets more comfortable doing it. Steve loved to command the attention, the mystique, the showmanship, unveiling the product, the whole deal, and it showed. It was infectious to everyone every time he walked on. so glad I got to experience it 3x in person. Well worth the long, cold, sometimes wet, waits in line at unGodly hours of the morning. Fond memories.
Tim was alright, although at times he sounded like Al Gore. On a side note, I very much enjoy Phil but he really needs to get those things taken off his face. I get too distracted by them when he is one stage. Come on Phil, take a week off and get those things removed.
Tim Cook was pathetic. No personality what so ever, just basically boring to the bone. Tim has been a yes man all his life and it differently showed at his first product launch, “oh I’m so happy to be working at Apple, I’m giggling like a little girl in side”.
Thought Tim did a good Jon for a first timer. You can’t compare him with jobs they are too different in personality. Jobs himself came out and said that during his time as coo cook had a huge amount of input into the products, he’s got an MBA from duke and an engineering degree. He has always had a huge influence on the company and I think he is more than ready for the challenge. In my opinion it has been Jon Ive and Tim running the show at the infinite loop with Steve just adding a bit of stardust at launch. At the end of the day if the product is good enough it will sell. Was a bit disappointed with the 4s though, I’m sure the 5 will compensate. On a brighter note I thought the Siri looked amazing!