Apple’s Mac grabs 13.74% U.S. web share; iOS takes 61.58% U.S. mobile web share

Net Applications collects data from the browsers of site visitors to their exclusive on-demand network of HitsLink Analytics and SharePost clients. The network includes over 40,000 websites, and spans the globe.

Net Applications ‘counts’ unique visitors to our network sites, and only count one unique visit to each network site per day. The data is compiled from approximately 160 million unique visits per month. The information below is an aggregation of the data from this network of hosted website traffic statistics.

Net Applications’ NetMarketShare’s Worldwide Desktop Operating System Market Share, September 2011

Net Applications' NetMarketShare's Worldwide Desktop Operating System Market Share, September 2011
Source: Net Applications' NetMarketShare

In August 2011, Windows was 92.90% and Mac was 6.03%.
 
 

Net Applications’ NetMarketShare’s U.S. Desktop Operating System Market Share, September 2011

Net Applications' NetMarketShare's U.S. Desktop Operating System Market Share, September 2011
Source: Net Applications' NetMarketShare

In August 2011, Windows was 84.30% and Mac was 13.36%.
 
 

Net Applications’ NetMarketShare’s Worldwide Mobile/Tablet Operating System Market Share, September 2011

Net Applications' NetMarketShare's Worldwide Mobile/Tablet Operating System Market Share, September 2011
Source: Net Applications' NetMarketShare

In August 2011, iOS was 53.04%, Java ME was 20.57%, Android was 15.98%, Symbian was 6.21%, and BlackBerry was 3.33%.
 
 

Net Applications’ NetMarketShare’s U.S. Mobile/Tablet Desktop Operating System Market Share, September 2011

Net Applications' NetMarketShare's U.S. Mobile/Tablet Desktop Operating System Market Share, September 2011
Source: Net Applications' NetMarketShare

In August 2011, iOS was 61.13%, Android was 30.91%, BlackBerry was 6.21%, Windows Phone was 0.50%, and Symbian was 0.45%.
 
 

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22 Comments

    1. Yes, and these “smartphones” mostly can not even run Android Market (China, India). And most of others, though can, are not used this way. Or even if used, the tiny size of build-in flash memory and never bought additional memory cards make this Android platform very weak in terms of applications.

        1. Well, they’re used that way. These Android phones are being given out for free, remember. An awful lot of people who are picking up these phones couldn’t care less about the smartphone functionality. It’s just a free phone that’s better than what they had before.

          ——RM

  1. Net Applications ‘counts’ unique visitors

    This is a pretty good trick given that, like many, I nuke cookies whenever I quit my browser, and I go after the ‘ever-cookies’ routinely, too. Then there are also the questions of ‘dynamic IP #s’ and ‘access through proxy’. Before I believe anything Net Applications says, they have to tell me how they deal with these problems.

    1. Oh, come on. You must know that the vast majority of Internet users don’t go to such paranoid extremes to erase their tracks. You’re the exception. You’re not even close to being the rule.

      ——RM

  2. A very old Apple ad once asked the viewer, isn’t the “most powerful” computer the one that people actually WANT to use? Apple should recycle that one… for iPhone and iPad.

    It’s obvious that iOS devices are the ones that people want to own AND use online. The other mobile devices are mostly glorified feature phones and PDAs that people avoid using as online computing devices.

    These stats don’t even take into account the fact that a large percentage of web access for iOS users is done through specific apps, not through general web browsers. If there was a way to measure general web access, I’ll bet the iOS share would be even larger.

    1. The iOS is counted at the web location regardless of how they get there.

      What I would like to know is taking all the traffic, what is the OS X and iOS together. That is the real load from the Apple products.

  3. And the way they add up the data is interesting they only count the first visit to a site each day. So if I check a particular site at Breakfast, Lunch, and Dinner (BLD) … Lunch and Dinner don’t count.

    If I check three sites at (BLD) L&D don’t count, but if I check only one of the sites at Breakfast, the next at lunch, and the last at dinner this is equivalent to the first.

    I believe new analytics need to be developed for understanding true web usage.

  4. Looking at the stats analysis for several e-commerce and restaurant sites, I notice that it is more like 75% iOS to 22% android.

    I also notice that iOS users stay on the site for more time, view more pages and complete more goals. Android has a higher bounce rate (leaving the 1st page.)

    Completed goals can mean a bought product (on an e-commerce site) or filled out a contact or reservation form on a restaurant site. Hands down iOS users pull the trigger and complete business goals much more and Android users seem trigger-shy… more likely to be just browsing – not engaged.

    The moral of the store is that it is still way more important to optimize for iPhone/iOS first and if you have a lot of money to spend, then worry about android, but if you have a limited budget and you are not a national brand, stick with iOS – it has both the reach (eyeballs) and fits the 80/20 rule (80% of your business is from 20% of your customers) in that statistically iOS users make bigger and more frequent purchases.

    1. Yes of course the droids-guys are looking to get stuff for free. No need to waste money in a restaurant. You can get microwave food almost for free, and it’s good enough. Also that stuff you can easily customise.

  5. We have a long way to go. US stats are completely useless. APPL couldn’t survive without sales in the rest of the world and they need to pick up their game. I know they are beginning to do well in China & India, but that is their future. Windows has 90 % of worldwide desktops. APPL Has only 6%. This should not be forgotten

    1. They’ll reach a tipping point, its picking up momentum.

      I was a heavy MS user for years. Work in IT, been a windows dev since 1991.

      In the last month i tossed all my windows machines but one, threw about 3 grand in apple’s bank account buying 2 laptops and recommended a mac to 4 people in the last week after listening to their computer needs.

      I know i can’t be the only MS customer doing this right now.

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