T-Mobile CMO posts open letter to customers about the continued lack of iPhone

Cole Brodman, Chief Marketing Officer, T-Mobile USA has posted the following open letter, verbatim:

We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.

In the meantime, we continue to bring to market some of the most advanced, cutting-edge Android devices. Today, I had the chance to take the stage at the Mobilize event in San Francisco and introduce our fastest 4G smartphones ever, the Samsung Galaxy S II and the HTC Amaze. We’re very confident that these Android smartphones rival or beat any smartphone out there in terms of functionality, speed, overall experience and features – including the iPhone.

MacDailyNews Take: Whoops! Good luck getting it now, Cole.

Android has evolved quickly from geek to chic. In many ways, Android is rivaling and even outpacing the iPhone, including consumer adoption, market share and capabilities like support for faster 4G networks. Moreover, Android offers consumers the freedom of choice. You can choose from a variety of colors, screen sizes, slide-out keyboards, price points and customization options, as well as enjoy the numerous benefits of open source innovation, cloud services and amazing apps.

MacDailyNews Take: Cole left out increasing fragmentation, rampant insecurity (please see related articles below), and the fact that T-Mobile customers are forced to settle for pretend iPhones because T-Mobile can’t seem to figure out a way to land a deal with Apple for the phone people really want. As for Android’s amazing apps, please read: Starbucks exec: Android apps often ‘watered down’ and Fragmandroid: Angry Birds developer apologizes for Android fragmentation issues. Furthermore, only Apple offers iCloud which Cole seems to know only too well.

This is why, for now, our focus continues to be giving customers the best that Android has to offer, coupled with 4G speeds that let you browse the Web faster than on average home internet*.

Check out our latest and greatest in Android 4G: www.t-mobile.com

*Speed comparison based on average download speeds on T-Mobile’s 4G HSPA+ 42 Mbps capable devices and network in four markets versus average home internet speeds per independent third party testing.

MacDailyNews Take: They ought to change Cole Brodman’s title to Pig Lipstick Applier.

The fact is that T-Mobile’s focus continues to be giving customers an insecure, fragmented imitation of the real thing because they clearly aren’t getting Apple’s iPhone any time soon.

No letter at all would had been far better marketing, Cole.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

Related articles:
Apple’s iOS unaffected by malware as Android exploits surge 76% – August 24, 2011
Android malware records phone calls; iPhone users unaffected – August 2, 2011
Symantec: Apple iOS offers ‘full protection,’ Google Android ‘little protection’ vs. malware attacks – June 29, 2011
Malware apps spoof Android Market to infect Android phones – June 21, 2011
Google forced to pull several malware-infested apps from Android market – June 8, 2011
Android malware sees explosive growth; even faster than with PCs – April 27, 2011
Virus-laden apps infest Google’s ‘open’ Android platform; iPhone unaffected – March 3, 2011
Security firm warns of new Android trojan that can steal personal information; iPhone unaffected – December 30, 2010
Trojan infects Android smartphones; iPhone unaffected – August 10, 2010
Millions of Android phone users slammed by malicious data theft app – July 29, 2010
Unlike proactive Apple, reactive Google doesn’t block malware from Android app store – June 4, 2010
Malware designed to steal bank information pops up in Google’s Android app store – January 11, 2010

44 Comments

  1. The main purpose of this open letter was essentially to beg Apple to let it carry iPhone officially. Anyone who has even the most basic ability of reading between the lines could easily see that. The text of the letter may be “we also have these great Android phones, and some people say they’re even better than the iPhone”, but the message is “Apple, we would really, really love to have you officially. We’ve been really good, so can we please make a deal?”

  2. Reponding to PreDrag: “The main purpose of this open letter was essentially to beg Apple to let it carry iPhone officially. Anyone who has even the most basic ability of reading between the lines could easily see that. “… IF that was what this alleged CMO was saying, the he’s even worse as a CMO than I thought. Apple isn’t dumb enough to respond to this kind of dummied-up public nuisance… The key word in CMO is MARKETING not public dumb-ass.

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