Film editor: Apple’s Final Cut Pro X is flexible, powerful, incredibly innovative software

“If you’re an editor working with Apple’s Final Cut Pro, you’re probably well aware of the controversy and debate surrounding its latest release, which the company has dubbed Final Cut Pro X,” Lawrence Jordan, A.C.E. writes for the Motion Picture Editors Guild Magazine.

“On a fundamental level, FCP X is indeed a flexible, powerful and incredibly innovative piece of software,” Jordan writes. “It simply is not Final Cut Pro in any way, shape or form. It is a super-charged update of iMovie, and Apple would have received a lot less flack from some of its most loyal (and vocal) customers if it had just presented FCP X this way.”

“Marketing debacles aside, once you dig in and start to really understand the breadth and depth of the things it can do, it’s hard to argue that Final Cut Pro X is not groundbreaking,” Jordan writes. “It’s a slick, sophisticated and innovative rethinking of the editing paradigm that, considering Apple’s weight and power in the marketplace, will very likely be embraced by an entire new generation of media creators––people who will be crafting stories into the future, for platforms and devices that don’t even exist yet.”

Advertisement: Limited Time, ends Sept. 20th: Students, Parents and Faculty save up to $200 on a new Mac.

Jordan writes, “Although I can’t recommend it to my fellow editors for editing features or television in its current incarnation (after all, it is only version 1.0), I look forward to what Final Cut Pro X will have to offer as it matures and as Apple begins to deliver on promises of a professional-level product that meets the needs and expectations of both its new and experienced users.”

Read more in the full article here.
 

Related articles:
Gartenberg on Final Cut Pro X: Why Apple dares to change your apps – July 17, 2011
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Apple to allow additional Final Cut Pro 7 enterprise licenses; FCP X improvements coming soon – July 7, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011

31 Comments

  1. It IS groundbreaking, but not ready for prime time. Once the missing features are brought back and FC7 imports are possible, FCX will be unbeatable. For now, I’m sticking with FC7

  2. I think almost everyone misses the key point. EVERYTHING Apple does that is NOT hardware is done to help drive sales of the hardware. That includes are the services (iTunes Store, iCloud, App Store, etc.), and it includes software.

    Even the pro-level Mac software from Apple exists to drive profit from sales of Macs, not to profit from selling the software itself. Therefore, from Apple’s perspective, it makes perfect sense to make Final Cut Pro X more desirable, accessible, and affordable to a much larger audience of Mac customers (most of whom never used “Final Cut anything” before)… even if it is initially less satisfactory for the smaller audience of current Final Cut Studio users. It’s about selling the hardware, not about selling the software.

    Over time, Final Cut Pro X will help increase Apple’s overall profit by attracting new content creators who will need to buy the latest (more powerful) Mac hardware, and do it more often. Any current negative impact from upset Final Cut Studio users will simply be overwhelmed, and even they will become happy users too, “over time…”

  3. Apple wants to cut off its ties with the demanding pro market, and it’s just a matter of time until Logic gets butchered as well. It’s rather ironic, considering the amount of professionals that stayed with Apple’s during the darker days.

  4. I keep hearing that FCP X is only a “step above iMovie”, for advanced home users, etc, and it soulds as if it were just another Premiere Elements, while it is not.

    There is the elite group of professional video editors who work in broadcast TV and motion picture industries. Their toolkit tends to be worth over $20k. However, what everybody here seems to forget is the the large (and ignored) majority of video editors who DON’T fall into this group: professional event videographers (wedding documentarists). They run the gamut of lone agents shooting on a cheap HMC-150 with a clip-on shotgun mike, all the way to high-end outfits with three cameramen, light kit, several wireless mics, and an audio engineer. All these people successfully make a decent living recording and producing video, and many (if not most) use FCP. By all accepted criteria, they are professionals, and for them, FCP X is a major time saver and a godsend.

    Not EVERY professional video editor is cutting the next Grand Torino. Some of them are cutting Estelle’s and Jason’s wedding.

    Apple is certainly going to sell many more copies of FCP than it did before. That means that it will significantly expand its user base. Which further means that it will have a vested interest to continue and invest money into development of FCP. Which in the end means that FCP will likely quickly gain all it seems to be missing in order to satisfy that high-end sliver of professional video editor army that has those high-end demands.

    The way this was handled leaves a lot to be desired, though…

  5. The short-sighted video toads who rushed out to replace FinalCut Pro with Adobe Premier, which will also have a significant learning curve, deserve exactly what they got.

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.