Microsoft Zune manager quits

“Microsoft’s Zune media players faced an extra setback Tuesday after Zune HD business development manager Dave McLauchlan said he was exiting the company,” Electronista reports. “The company veteran resigned last week and will finish Friday. His ultimate destination is Buddy, an early startup that will help make mobile apps ‘cheaper, faster & easier.'”

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“The shift comes after a string of senior-level exits from Microsoft. For McLauchlan, it also carries a degree of irony as he had promised half a year ago that the Zune HD will live on,” Electronista reports. “While the project isn’t known to be ending, his withdrawal will still cause some disarray at a time when many are questioning the survivability of an MP3 player that hasn’t been given a hardware revision since 2010.”

Read more in the full article here.

MacDailyNews Take: How do you end a high-profile failure whose name long ago became synonymous with fecal material and/or the act of expelling such material and whose end would trigger yet another PR nightmare? You let it wither on the vine and hope everyone forgets about it just like Microsoft is doing with their Zune players. Microsoft PR Think: If there is no definitive date of death, it never died, even though it’s dead.


[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related article:
Microsoft to finally pull plug on ill-fated Zune? – February 15, 2011


  1. Love my 32GB Zune HD and 40GB, They were only replaced with Windows Phone 7, So yes Zune still lives on, on in XBox and WP7, Things I loved unlimited downloads, DRM free downloads, 192 bit mp3 (compared to the 128 bit iTunes) Easy to use software, and personalization. Not to mention the HD radio! And the Zune team helped build the Metro interface you will all be using soon enough on Windows 8 and surely Apple and Google will try to mime and call thier own. Side note; most major retailers decided to completely sell out to Apple and remove Zune, Like Target, Best Buy and Kmart, Leaving only Wal-mart, to really distribute the Zune… what keeps the ipod alive today is the things that helped it win over the Zune, Apps and Acessories. The iPod will soon be gone though as most people now have mobile phones…

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