Steve Jobs made Apple great by ignoring profit

“Steve Jobs retires as the CEO of Apple with a reputation that will place him amongst the pantheon of history’s great global business leaders,” Clayton Christensen and James Allworth write for Reuters.

“Many people have written about what makes Jobs and Apple special, but they’re missing what truly set him apart,” Christensen and Allworth write. “Jobs has succeeded by eschewing the one thing that most people view as the raison d’être for companies — profit.”

Christensen and Allworth write, “Despite being perceived as a premium, high-end player, Apple under Job’s leadership has not simply managed to avoid being disrupted by others, it has disrupted entire industries — many of them. Even more impressive, it’s disrupting itself.”

Read more in the full article – highly recommended – here.
 

[Thanks to MacDailyNews Reader “krquet” for the heads up.]

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