Logitech losses highlight Google TV flop; CEO exits, Revue price slashed to $99

“Logitech revealed ongoing struggles for the current Google TV platform with a price drop on the Revue,” Electronista reports. “The set-top box will now cost $99, half as much as before. The company also admitted it had to take a loss to support the price as $34 million of its $45 million operating loss accounted for the ‘cost of goods’ from selling below plans.”

Electronista reports, “The price slash, along with near-flat revenue year-over-year and poor performance in the EMEA (Europe, Middle East, and Africa) region, led CEO Gerald Quinlen to step down. Chairman and former chief Guerrino De Luca would return to the CEO position until Logitech found a more permanent replacement.”

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“Neither Google nor partners Logitech and Sony have directly explained the lack of sales,” Electronista reports. “Some of it may have come from Apple TV competition, where the $99 price made Google TV appear expensive. The platform’s dependence on Flash-based web video also negated much of its advantage, as most major networks blocked it and left it with virtually no mainstream content.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

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