Analyst: Apple to push its legal claims against Android ‘hard and unrelentingly’

“Sanford Bernstein’s Toni Sacconaghi today writes that he expects Apple will ‘push its legal claims hard and unrelentingly’ as regards its patents on iPhone and mobile technology in a bid to ‘upend’ the momentum of Google‘s ‘Android’ software for mobile devices,” Tiernan Ray reports for Barron’s.

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Ray reports, “The pattern of suing Samsung, HTC, and Motorola Mobility for patent infringement points out Apple’s determination to protect what Apple views as innovations unfairly copied by the Android crowd, he writes… ‘Should Apple prevail in forcing Android to rework some of its functionality, resulting in market share shifts, it could have huge, positive financial implications for Apple: we note that a 10 percentage point shift in smartphone market share from Android to Apple… in 2013 is worth an estimated $30B+ in annual revenue and $10+ in annual EPS to Apple.'”

Read more in the full article here.

MacDailyNews Take:

We’ve been pushing the state-of-the-art in every facet of design… We’ve been innovating like crazy for the last few years on this and we’ve filed for over 200 patents for all of the inventions in iPhone. And we intend to protect them.Apple CEO Steve Jobs when unveiling iPhone, January 9, 2007

We like competition as long as they don’t rip off our IP, in which case we will go after them. We will not stand for having our IP ripped-off and we will use any weapons at our disposal [to stop it].Apple COO Tim Cook, January 21, 2009

[Thanks to MacDailyNews Reader “Florian Mueller” for the heads up.]

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