Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries

“I bumped into Mike Bernardo through a mutual friend, Gabe Glick on Twitter,” Zac Cichy writes for techvessel. “Gabe had started a thread on Google+ in which he shared a couple of my tweets regarding my perspective on Apple’s rationale behind FCPX’s release:”

@zcichy: “They are making two bets: 1) A lot of current Pro users will stick with it through this transition period, despite frustration, and 2) that the prosumer video market will boom and take off the way prosumer photography did.”

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Cichy writes, “This spurred a great conversation that culminated in this fascinating post from Mike: ‘Even though the FCPX rollout seemingly exposes Apple’s hubris, I’m glad they did it. They seem to be the only company capable of pushing boundaries. I have no doubt FCPX will eventually catch up to where FCP7 was in terms of features and capability.'”

Much more in the full article – highly recommended – here.

MacDailyNews Take: As we wrote last Wednesday: Nothing Apple has done with Final Cut Pro X should surprise anyone who’s been paying the least bit of attention at any time over the last 35 years and especially the last fourteen.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do. – Apple, 1997

For those satisfied with the status quo:
• http://www.avid.com/
• http://www.adobe.com/

“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford

 
 

Related articles:
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011

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