Why Apple built Final Cut Pro X

“I worked on Final Cut Pro [at Apple] from 2002 to 2008. It was an amazing experience. The Final Cut Pro X project was just getting started when I left Apple. It was an ambitious and controversial move, but it made sense for Apple,” Sachin Agarwal writes for Sachin’s Posterous.

MacDailyNews Note: Agarwal worked at Apple for six years before getting the startup itch. He is the founder and CEO of Posterous.

“The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me,” Agarwal writes. “Millions of people are buying phones and cameras that can shoot HD video, and many of them are looking for ways to edit. I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex.”

After redefining the non-linear editing market, competitors began to compete on Apple’s terms. “It was time to reinvent the video editor. And Final Cut Pro X really delivers there. FCPX isn’t defined by a feature chart,” Agarwal writes. “It’s not trying to do more than its competitors, it’s doing it better. And once again, Final Cut Pro stands on its own. And once again, Final Cut Pro will expand the market of video editors out there, and I’ll be one of them.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]

Related articles:
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011

45 Comments

  1. “Abandoning the pro market”? Like the stubborn IT sysadmins stuck in Windows world that MDN always jokes about, I’ve run into plenty of people who thumb their noses at any suggestion that Apple products could be used for professional work. One guy I worked with was constantly stoking Avid as being so much more “professional,” yet every time I saw him sit down at one of the editing stations, it was FCP he had open. I also watched many students banging their heads on Avid and whining that they wanted to use FCP, which they found intuitive. (But they had to use Avid for certain projects because the prof wanted the project files.)

    Lots of people like to armchair quarterback Apple any time something contentious comes up, which is almost everything they do. Since they’re the number one tech company in the world, they must have been screwing up at every turn, right?

  2. What those who poo-poo the complaints of pros are missing is that once FC no longer works on a new OS, millions of projects that pros have done and need access to, won’t be able to be accessed any longer unless they keep legacy hardware around and pray that it can be fixed when it breaks.

  3. People who are complaining about Final Cut Pro X are short-sighted. More and more people are editing videos today. To them, Final Cut Pro X is no more intimidating than any other video editing software and it is also more affordable. Features like EDL lists and XML may be useful to a few pro-editors but they might as well not be there for anyone who wants to edit vision and sound on the same application, like a lot of editors do already. What is more important is that slick videos can be produced by people who are new to shooting and editing video, without having to rely on external programs and talent to do so. A changing of the guard, if you will. At some point we might even see relatively inexperienced people receive awards for their work using Final Cut Pro X.

  4. While Apple gets all the press, let’s not forget that Adobe has really been the one who has been there to support creatives. It’s been their innovations, their UIs, their products that have dominated the creative industries with very few misses – from layout and design to web and video. The ONLY Apple software of note in any creative offices I’ve worked in has been Final Cut. So, screw it. Stepping out of the Adobe software family to use Final Cut, then stepping back in to use After Effects and Photoshop was kind of a pain in the ass anyhow — and it required maintenance of two different software sets. For me, Premiere seems like the logical move. Now, I’m just hoping that Apple doesn’t also abandon their pro-level hardware (that’s been a persistent rumor). Please don’t make me go PC! 🙂

    1. Spot on! Apple has moved into the number one spot because of consumer products Ipad, Ipod, Iphone…when they just made computers the were a novelty at best in the market place. I loved the quality of Mac’s having learned computing on one. The problem is they have never been supportive when it comes to legacy projects and new releases. After owning Macs for 13 years, I have moved to a PC. No it’s not a Dell, but a custom built master piece that is expandable when things change, and I have about 30% more power for the money. Apple has been portrayed as the counter culture machine…I hate to break it to you but their only concern for innovation is the almighty dollar, the article says it “the pro market is to small to care about” they CARE about the bottom line

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.