“I worked on Final Cut Pro [at Apple] from 2002 to 2008. It was an amazing experience. The Final Cut Pro X project was just getting started when I left Apple. It was an ambitious and controversial move, but it made sense for Apple,” Sachin Agarwal writes for Sachin’s Posterous.
MacDailyNews Note: Agarwal worked at Apple for six years before getting the startup itch. He is the founder and CEO of Posterous.
“The pro market is too small for Apple to care about it. Instead of trying to get hundreds or even thousands of video professionals to buy new Macs, they can nail the pro-sumer market and sell to hundreds of thousands of hobbyists like me,” Agarwal writes. “Millions of people are buying phones and cameras that can shoot HD video, and many of them are looking for ways to edit. I know how to use Final Cut Pro because I worked on it for 6 years, but for most people it’s just too complex.”
After redefining the non-linear editing market, competitors began to compete on Apple’s terms. “It was time to reinvent the video editor. And Final Cut Pro X really delivers there. FCPX isn’t defined by a feature chart,” Agarwal writes. “It’s not trying to do more than its competitors, it’s doing it better. And once again, Final Cut Pro stands on its own. And once again, Final Cut Pro will expand the market of video editors out there, and I’ll be one of them.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011