“Even the most blinkered of Apple skeptics will admit that the rise of the iPhone — and its close siblings, the iPod Touch and iPad — has been nothing short of meteoric,” Damien McFerran reports for GamePro. “Since the inception of the original 2G iPhone back in 2007, Apple has shifted an incredible 190 million units of its combined iOS range, making it one of the most successful platforms of the modern era, and the company recently overtook Google to become the most valuable brand in the world.”
“One area where Apple has enjoyed particular (and some would argue unexpected) success is in the distribution of games,” McFerran reports. “The iPhone App Store now boasts over 350,000 items available to download, a large percentage of which are focused solely on finger-friendly entertainment. Titles such as Angry Birds, Fruit Ninja, and Flight Control have sold in the millions, making gamers out of people who ordinarily wouldn’t even dream of picking up a traditional controller, let alone purchase a portable console.”
McFerran reports, “Apple’s conquest of the interactive entertainment arena shows no sign of relenting, either. Recently, the company acquired the services of former Nintendo UK Head of Communications Rob Saunders and Activision’s Nick Grange. While neither individual is involved explicitly with games development — their expertise lies in the field of public relations — such bold moves are nonetheless a clear indication that Apple is keen to take control of its own destiny when it comes to gaming, and could hint at a wider attack which will leave stalwarts such as Nintendo, Sony and Microsoft reeling.”
Much more in the full article here.
[Attribution: Tech.com. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
