Apple’s ‘Retail 2.0’ overhaul launches first in Australia

“Apple retail stores in Australia were among the first to take the wraps off Apple’s new retail store upgrade, which makes use of interactive iPad displays to provide product information, pricing and features,” Josh Ong reports for AppleInsider.

“Apple launched “Retail 2.0” on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia,” Ong reports. “The Cupertino, Calif., company opened its first retail stores on May 19, 2001 in McLean, Virginia and Glendale, Calif.”

Ong reports, “the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lava_Head_UK” for the heads up.]

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