The surprising reason why publishers are now hopping aboard the Apple iPad express

“Earlier this week, I asked what had changed in the standoff between Apple and magazine publishers, who want to sell subscriptions to iPad editions in the iTunes store but, until last week, weren’t prepared to accept Apple’s rules,” Jeff Bercovici blogs for Forbes. “Now I know.”

“It turns out that the publishers’ fear that Apple’s policies would deny them the consumer data they need to do business was unfounded,” Bercovici reports. “As often as not, to get the customer’s email’s name and email address, all you have to do is ask.”

Bercovici reports, “As things stand, if you buy a subscription to The New Yorker or Popular Science in the iTunes Store, you will get a little dialogue box asking if it’s all right if Apple shares some of your personal information with the publisher. Initially, publishers were worried, reasonably enough, that users would overwhelmingly say no. But they don’t. In fact, about 50 percent opt in.”

Full article here.

[Thanks to MacDailyNews Reader “Dow C.” for the heads up.]


  1. 100% of the websites I register on know my name and email address & I don’t see that as a problem.

    If I did consider it a problem, I would use a disposable email address.

    1. Disposable, OK, if you are allowed to enter a “disposable”/filterable e-mail address. Most likely iTunes users have given Apple a more serious one.

      1. Most “serious” email servers have a junk filter. After you receive the first email from them, add them to the junk filter. Most advertising type emails include an opt-out feature in the small print at the bottom. After you receive the first email then opt-out.

  2. As long as the option to opt-out remains, I guess everyone is happy… I remember filling out the little cards that came in magazines that ask about you hobbies/interest…. then came the catalogs… lots of catalogs. All this happened before the internet, but I guess it’s about the same thing. The Magazine sold my address and my hobby/interest to parties that filled my mailbox with wanted and unwanted mail… It didn’t seem so bad back in the day, but the internet has changed everything, for good or bad.

    1. Amazingly enough, back then, all those mailing lists had your PHYSICAL home address (i.e. they knew where you live!). At least an e-mail address is not exactly directly tied to a specific physical address.

  3. ” I remember filling out the little cards that came in magazines that ask about you hobbies/interest….”

    So thaaaat’s why I’m getting Victoria’s Secret catalogues…

  4. Do the publishers get the e-mail Apple has on file, or can you give them another e-mail.

    I have my own domain and my hosting service provides e-mail alias. I create an new address for every business I deal with, e.g. Get obnoxious e-mailing to junk to me, and your special e-mail address goes away and I never hear from you again.

  5. Publishers need to do away with their 1950’s subscription mentality and start offering refined, interactive content geared to the iPad, and at a reasonable subscription price. Until they do, they essentially are stroking an impotent distribution model leaving potential customers very unsatisfied and turned off.

  6. Just subscribed to The New Yorker over the iPad. It’s
    quite a lot more intellectual than what our dear Tea
    Bagger trolls, who are infesting MDN’s Feedback in
    huge numbers, are accustomed to. Still a great
    magazine after all these years and the best of this
    type. Electronic version is very well implemented.

    1. I would be interested to know how you can possibly know what a patriotic Tea Party member is accustomed to reading. Your insecurity is showing. If you like The New Yorker, you are going to love, Salon

      Your precious “little” liberal/progressive world is in for a major shakeup. Enjoy your magazine.

        1. I think $6/4 issues is a hair high, but only a hair. $69 a year is far too high, however. I’ve got a 10-year subscription to the print issue that they let me have at a “professional” rate of $25/year. But even now the first “discount” mag site I googled offers the print subscription at $47/year. A little work and you can basically pay what you want. Does anyone know if all new print subscriptions give iPad access, or only the full-price, print+iPad subscription? I guess just because they give iPad access for all old print subscriptions, they could theoretically split the new ones between iPad-bundled and print-only. But I doubt they do.

      1. whoa! Wait a minute. You first judge daugav by telling him he doesn’t know what a tea party member reads and then you turn around and assume he (and every liberal read the Salon)! Which, I am sure daugav was talking about the Daily. At least he used a news source, all you did was give him a fashion magazine!

        Did daugav make a dick comment? yes
        Did Jon fire a dick comment right back? I think so.

        Where does that get us? No where!

  7. The publishers didn’t like the fact you had to opt in? We’ll I guess not, from their standpoint, because if you knew what they knew and knew what they do with that data by selling it every chance they get you wouldn’t let them come close to your info. It’s kind of like the Dems claiming Bush stole the election. When in reality the Dems were the theives at the ballot box electing a smooth talking know nothing by accepting the votes of felons and illegals. Remember Acorn, they got 90 Billion of the stimulus money as a payoff and you’ll see them again in the next election under a different name.

    1. Steve, Steve, Steve. I think you have some serious issues and should seek some professional help. Or perhaps, simply reading a broad range of books might help you. An extreme partisan position denies you a clarity and flexibility of thought that we desperately need these days. The extreme positions seen on this site reinforce the position that the US is in a tragically dysfunctional state and has been for 40 years.

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