Microsoft falsely compares MacBook Air to netbooks

“Apple on PC market share with a newly posted Canadian page trying to steer buyers away from desktop and notebook Macs,” Electronista reports.

“The ‘Do the Math’ site tries to play on stereotypes of Macs always costing more by showing Windows 7 PCs that are supposedly either cheaper or offer more features for a comparable price,” Electronista reports. “Some comparisons are valid, though the comparisons ignore like real-world battery life, where Apple usually comes out on top, and the greatly reduced need to use security software.”

Electronista reports, “The comparison, however, openly tries to deceive buyers when comparing the MacBook Air. It pits the 11-inch Air against netbook-class systems that are much slower and bulkier. While they have advantages in price and raw storage capacity, the comparison deliberately sidesteps performance, including graphics and the impact of the SSD in the Mac.”

Read more in the full article here.

MacDailyNews Take: Desperation breeds lies. Let’s all really “do the math” by clicking here: Enterprise Desktop Alliance: Apple Macs cost a lot less than Windows PCs to manage (March 09, 2010). Okay, now let’s do some more math: How many related articles are listed below and what do they tell you?

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]

Related articles:
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Apple Mac desktops, notebooks, iPhone, iPods, top PC Mag’s Annual Reader Satisfaction Survey – again – September 17, 2009
IT survey finds Macs in the enterprise easier, cheaper to manage than Windows PCs – March 18, 2010
ACSI: Apple Mac again leads Windows PCs by wide margin in consumer satisfaction – August 18, 2009
Study: Apple beats Dell and HP in customer satisfaction – June 26, 2009
Longtime Windows sufferer tries Mac, dumps Windows, switches business to Mac, sees productivity soar – April 22, 2009
Survey: Apple Mac users report highest level of satisfaction by far – February 19, 2009
ChangeWave: Apple Mac holds its corporate share; clearly leads in corp customer satisfaction – December 31, 2008
ACSI: Customer satisfaction rockets for Apple’s Mac; rest of Windows PC industry drops again – August 19, 2008
ChangeWave: Mac OS X Leopard satisfaction far outpaces Vista; Apple Mac strong despite PC slowdown – March 26, 2008
ChangeWave survey shows big Apple Mac sales, very high Mac OS X Leopard, very low Vista satisfaction – January 17, 2008
Apple Mac desktops, notebooks top PC Magazine’s Annual Reader Satisfaction survey – again – September 18, 2007
Apple Mac desktops, notebooks top PC Magazine’s Annual Reader Satisfaction survey – again – August 22, 2006
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Pfeiffer Consulting: Mac vs Windows: Total Cost of Ownership, Productivity and Return on Investment – March 30, 2006
Windows to Mac switchers: recommendations and Total Cost of Ownership analysis – September 29, 2005
Apple Mac desktops, portables top PC Magazine’s 2005 Reader Satisfaction survey – August 24, 2005
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Apple Macintosh leads in personal computer customer satisfaction – August 24, 2004
Apple Macs top PC Magazine’s ‘17th Annual Reader Satisfaction Survey’ – August 10, 2004


  1. As the cliche states, the definition of insanity is repeating the same actions over and over and expecting different results. This didn’t work for Microsoft the last time — their “PC shopper” ads were believed to have heightened interest in Macs. For Microsoft to trot this tired argument out again smacks of desperation that approaches panic.

    And the “Do the math” thing… That reminds me of Napster’s laughably failed attempt to take down iTunes way back when.


  2. lol. They probably looked at the Air and said “well it is missing a DVD drive it MUST be a netbook!”

    I could see their marketing guys being about that smart honestly.

  3. Steve Jobs had it right. Problems occur when the top guy is a salesman.

    Used to be “spin” could convince people. Ballmer has yet to find out that people compare notes on the Internet and the actual truth gets published REAL QUICK.

    1. It’s called “Marketing-As-Management” and is an excellent way to destroy your company. Ask Microsoft, Sony, GM, Ford, Chrysler, AIG, Adobe, blahblahblah…. It’s an inevitable disease of an aging company unless deliberate steps are taken to prevent it or end it.

      Steve Jobs caused the illness to happen at Apple when he hired John Sculley as CEO. The results were textbook classic, including the 1996 catastrophe of $1 billion in unsold Performa Macs rotting in the warehouse. The return of Steve Jobs to Apple was the solution to the problem.

  4. They can’t even get screen size right. First, they use a single quote for inches, which normally means feet. Then, they get confused about decimal points from one to the next. On the MBP13 page for example, it says 13’3 for one screen and 13.3′ for another.

  5. Good golly gosh. A deceitful FUD article fraudulently suggesting the superiority of Windows boxes over Macs? What is the world coming to? Oh the horror the shock and awe and

  6. Old news: There is not one single independent professional study comparing the cost of comparable Macs versus Windows boxes that found Windows boxes to be cheaper. Not one.

    Why is that? Cost = Shelf Price + our of Ownership – Return on Investment. Where Windows boxes consistently lose big time is on Cost of Ownership and Return On Investment. Price your computer using shelf price alone and you’re shooting a hole through your wallet. Poor, sad, dejected Windows victims.

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