“For the first time in 20 years, the number of homes in the United States with television sets has dropped,” Brian Stelter reports for The New York Times.
“The Nielsen Company, which takes TV set ownership into account when it produces ratings, will tell television networks and advertisers on Tuesday that 96.7 percent of American households now own sets, down from 98.9 percent previously,” Stelter reports. There are two reasons for the decline, according to Nielsen. One is poverty: some low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas. The other is technological wizardry: young people who have grown up with laptops in their hands instead of remote controls are opting not to buy TV sets when they graduate from college or enter the work force, at least not at first. Instead, they are subsisting on a diet of television shows and movies from the Internet.”
Stelter reports, “That second reason is prompting Nielsen to think about a redefinition of the term ‘television household’ to include Internet video viewers… The economy was the reason cited by Nielsen when the percentage of homes with sets declined in 1992.”
Read more in the full article here.
MacDailyNews Take: And here we sit, watching “TV” on our iPad 2s.